CLAD World Exclusive: Moreau Kusunoki discuss winning controversial Guggenheim Helsinki contest
“With big projects like this one, there's always going to be controversy,” said Nicolas Moreau, co-founder of Moreau Kusunoki, the Paris-based practice that won the competition to design the Guggenheim Helsinki.
Moreau Kusunoki – founded by husband and wife team Nicolas Moreau and Hiroko Kusunoki – were announced as the winners of the Guggenheim Helsinki competition in June. Their design features a series of linked pavilions and a glass-topped 'lighthouse-style' tower. The wood and concrete structures are clad in charred timber, a traditional method of making wood fire and water resistant used in Japan and Finland.
The open competition – which attracted 1,715 entries – was controversial, with a group of Helsinki artists setting up a competition for alternative ideas for transforming the harbourside site in protest at the city's plans to build a Guggenheim museum there.
“It's a project that affects every single resident of Helsinki – it's in the centre of their classic, historic, valuable city, so of course they're going to be concerned,” said Moreau, talking to CLADmag. “We were actually happy to see how much they cared.”
The original designs were changed in response to feedback from Helsinki residents, said Moreau and Kusunoki. The tower was moved from its original position close to existing hotels and housing to the opposite end of the site. “People were concerned about the position of the tower and we thought it polite to consider the fact that they weren't comfortable with such a heavy presence at that end of the site,” said Moreau. “That was quite a radical change.”
Moreau and Kusunoki also proposed an informal exhibition gallery, which could be used to display the work of local artists. “After the first stage of the competition, we met with the association against the Guggenheim Helsinki,” said Kusunoki. “Helsinki is home to many artists, and they weren't happy to accept a top down attitude towards this museum. We listened, and introduced the idea of a more informal gallery to allow emerging artists to show their work, to have meetings with curators and buyers and eventually to work in studio space there. This is something that the Guggenheim New York doesn't have.”
Creating a highly flexible museum was important, said the architects, as was the role of the in between, or interstitial, space. "The in between space is designed to drive people from outside to inside from different points in the site," said Moreau. "The idea is also that this space could be used to host lots of different kinds of activities organised by the people of Helsinki. From a curatorial point of view, thanks to the design of the pavilions and the in between space, it's a very flexible design. You can combine different volumes, you can organise large or small exhibitions, you can use one or two floors and you can access the restaurant independently at night. It would be up to the museum director how to organise it."
Moreau Kusunoki is a young practice, established in 2011. Moreau and Kusunoki began their careers in Japan, with Kusunoki working for Shigeru Ban and Moreau working for SANAA and Kengo Kuma. The pair moved to France in 2008 when Moreau was asked to co-found Kengo Kuma's European office. He was the lead architect on Kuma's FRAC contemporary art centre in Marseille.
The practice is currently working on a range of projects including the House of Cultures and Memories of French Guiana in Cayenne, due to open in 2017; the Paris High Court Plaza for the Renzo Piano-designed District Court in Paris, also due to open in 2017; and the Polytechnic School of Engineering for the University of Savoie in Bourget-du-Lac.
The full interview with Nicolas Moreau and Hiroko Kusunoki will appear in CLADmag 2015 3
Moreau Kusunoki win Guggenheim Helsinki competition with Japanese-style 'Lighthouse'
Winning entries in "Anti-Guggenheim" competition focus on Helsinki’s heritage and community
Anti-Guggenheim Helsinki design competition attracts 200 alternative visions
UNESCO names five new Cities of Design
Finalists announced for Helsinki Guggenheim competition
All 1,715 designs revealed for record-breaking Helsinki Guggenheim architectural contest
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming. The latest addition, Oberon, extends the visitor experience beyond the gallery, reflecting a growing trend for museums to become all-day destinations.
The New Museum in New York has entered a new chapter with the completion of a major
David Rockwell creates immersive magic destination, The Hand and The Eye
Montana Heritage Center by Cushing Terrell opens after US$107 million investment
Universal launches new theme park model with Kids Resort
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Great Barrier Reef attraction set for AU$180 million reinvention
Fairmont Cheshire, The Mere, has architecture by Leach Rhodes Walker and interiors by Bergman Design House.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Anasa Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres























