Exclusive: Anvio VR signs deals for new sites in US and Europe
Russian virtual reality company Anvio VR has announced plans for a global expansion, starting in London this February, before rolling out its free-roam VR experience across Europe and North America.
The Moscow-based startup set its sights on establishing multiple worldwide attractions earlier this year, with founder Eldar Iskhakov revealing to Attractions Management confirmed deals for London, Miami and two locations in New York.
The company is deep in discussions with prospective clients to bring the model to locations including Berlin, France, Switzerland, the Middle East and Scandinavia.
With its homebase nearing peak capacity, the company is also expanding domestically, with plans for a second Moscow venue and a further Russian venture in St Petersburg.
Anvio is putting the finishing touches to its second project – an adventure-style game taking players to an expansive fantasy world.
“This was four-and-a-half months of work,” said Iskhakov. “What we’re doing now is looking at the possibility of turning the game into a non-linear experience so players can choose the path they want to take.
“It’s currently got more content than it needs at 40 to 45 minutes, so we’re squeezing that down while increasing replayability. All in all, it should deliver a great user experience.”
Iskhakov and Anvio plan to develop further content for the free-roam system – the only VR system available with full-body tracking including hands and feet.
“We’re looking at something sci-fi themed,” he said. “We want to make a really tight shooter and retroactively add all the improved mechanics to our zombie shooter.
“Our goal is to create diverse content, in order to cover different audiences. The zombie shooter attracts adults and when families come in you can switch to our adventure game on the fly.”
As Anvio’s popularity grows, Iskhakov has his eyes set on further expanding its operation, and to create new content.
“We keep hiring new staff,” he said. “Our team has nearly doubled since we began work on our first game and we plan to keep growing. As a consequence, our games will only increase in quality. It’s a very exciting time for us.”
For more on Anvio VR, check out the Q3 edition of Attractions Management, available here.
Anvio VR virtual reality free roam Eldar Iskhakov Miami London Copenhagen Bordeaux France Moscow St Petersburg technologyBIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres






















