noa*’s Silena Hotel fuses client wishes with architect’s desires

by Luke Cloherty | 30 Aug 2018
The client was very keen on the hotel having an Asian theme, while we wanted to also bring in the natural surroundings
– Andrea del Negro

A new hotel in South Tyrol, Italy is coloured to match its natural surroundings throughout with Asian-style patterned panelling, its architect has told CLADglobal.

Network of Architecture (noa*) have stripped the former Moarhof hotel down to its supportive structures and redesigned it as Silena, a new 29-room hotel.

The architects have designed Silena in line with their “naturalistic-Asian” concept – a marriage of the client’s (Silena proprietors the Mair family) brief for an Asian feel and noa*’s desire to make the hotel fit seamlessly into its countryside backdrop.

noa* architect Andrea del Negro explained this concept to CLADglobal as being a permeating force throughout the building.

“The client was very keen on the hotel having an Asian theme, while we wanted to also bring in the natural surroundings,” said del Negro. “As such, the pattern that appears on the exterior panels, which have been coloured to blend into the browns outside, is an Asian-style pattern that recurs inside, be that in the rooms or the bathrooms.”

Built on moorland at a 1,300m altitude, Silena is set in an idyllic location. An earth-coloured, aluminium panel facade represents the surrounding moor area, while the structure of the south-east wing, which was added in 2011, has been preserved.

The hotel features a wellness area replete with a sauna and a beauty quarter. Other features include an Asian themed library, an open-air lounge and an indoor-outdoor pool.

Interiors were designed by noa* head of interior design Barbara Runggatscher.

Silena
Key facts

Architects: noa*

Interior designers: noa*

Lead architects: Andrea del Negro (exterior); Barbara Runggatscher (interior)

Client: The Mair Family

Location: South Tyrol, Italy

South Tyrol  Italy  Silena  noa*  Network of Architecture  Andrea del Negro  Barbara Runggatscher 
A new hotel in South Tyrol, Italy is coloured to match its natural surroundings throughout with Asian-style patterned panelling, its architect has told CLADglobal. Network of Architecture (noa*) have stripped the former Moarhof hotel down to its supportive structures and redesigned it as Silena, a new 29-room hotel. The architects have designed Silena in line with their “naturalistic-Asian” concept – a marriage of the client’s (Silena proprietors the Mair family)
CLD,HOT,ARC,DES,DEV,INV,PHR
Hotel features include an Asian themed library, an open-air lounge and an indoor-outdoor pool
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Company profile: Global Project & Spa Advisory
We focus as much on profitability as we do on customer experience, in the definition of global wellness services. Daily wellness is a trend we support. We define personalised services, integrating health prevention and all experiences that enhance the sustainability of one’s wellbeing.
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