New York NFL Experience attraction set for November opening
by Alice Davis | 27 Feb 2017
Cirque du Soleil is working with the NFL to create the NFL Experience Times Square / NFL Experience
A state-of-the-art attraction themed around the National Football League (NFL) in the US will open in New York City in November under the leadership of former New York Cruise Lines CEO Danny Boockvar.
The NFL Experience, which is being created by Cirque du Soleil and the NFL, will feature high-tech displays, interactive media and a 350-seat 4D theatre that will be play 20-minute films immersing visitors on the sidelines or dressing rooms of a match day.
Boockvar, who has held top positions at Girl Scouts USA and Weight Watchers, has been appointed to bring his experience in growing brands to the operation.
“I am thrilled to join NFL Experience Times Square, where fans will be able to step into the game every day of the year,” Boockvar said. “Our goal is to make the NFL Experience Times Square a must-see destination in New York, and I could not be more excited to revolutionize the entertainment-attraction landscape in New York, for both tourists and locals alike.”
Inside the 40,000sq ft (3,716sq m) four-storey attraction, under construction at 20 Times Square, visitors will be able to test their mettle planning strategising as if they were NFL players. They can learn about tackling and passing in the game, get to know players past and present and browse a variety of artefacts in the exhibition hall.
“Our new venture with the NFL signifies the next phase of Cirque du Soleil, and we see tremendous opportunity in working creatively with the league as well as other world-class brands throughout the world. No other brand in professional sports is as strong and popular as the NFL and we are thrilled to have the opportunity to showcase the NFL from a whole new perspective,” said Daniel Lamarre, president and CEO, Cirque du Soleil.
Developers Witkoff Group, sports and entertainment presenter AEG, architects Rockwell Group and experience designers Thinkwell Group are working on the project.
nfl new york witkoff times square nfl experienceA state-of-the-art attraction themed around the National Football League (NFL) in the US will open in New York City in November under the leadership of former New York Cruise Lines CEO Danny Boockvar. The NFL Experience, which is being created by Cirque du Soleil and the NFL, will feature high-tech displays, interactive media and a 350-seat 4D theatre that will be play 20-minute films immersing visitors on the sidelines or
CLD,SAR,VAT,DES,DEV
More news
MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London
by Tom Walker | 19 Feb 2021
A new visitor attraction at London's Marble Arch is set to anchor ambitious plans to "reimagine" the city's famous Oxford Street shopping district. The planned Marble Arch Hill visitor attraction, designed by architects MVRDV, is part of plans to attract people back to Oxford Street following the coronavirus pandemic. Considered Europe’s busiest shopping street, Oxford Street has been hit particularly hard by COVID-19 measures. Plans are already underway to diversify
Coventry's former IKEA building slated to become arts and cultural centre of international importance
by Tom Walker | 18 Feb 2021
Coventry, the UK City of Culture in 2021, wants to seize a once-in-a-lifetime opportunity to create an arts hub to establish the city as an international destination for culture. Coventry City Council (CCC) has revealed multi-million pound plans to transform the IKEA building in the city into a visitor attraction showcasing some of the UK's greatest works of art. The new national Collections Centre would be created through a partnership
World's first entirely wooden stadium approved for use by EFL
by Tom Walker | 09 Feb 2021
Plans by Forest Green Rovers Football Club (FGRFC) to play its games at the world’s first entirely wooden stadium have been approved by the English Football League (EFL). Getting approval to host games at the proposed stadium clears another planning hurdle for the project, which would see a 5,000-seat venue built near the UK town of Eastington. Plans for the stadium were first unveiled in 2015 and it is expected
Reiulf Ramstad Arkitekter and ASP Architecture create hidden nature retreat inspired by hygge and Nordic hospitality
by Megan Whitby | 05 Feb 2021
In the depths of the French countryside sits 48° North Landscape Hotel, a holistic ecotourism and wellness destination inspired by Scandinavian and French traditions. Realised by Nordic architecture firm Reiulf Ramstad Arkitekter in collaboration with local firm, ASP Architecture, the secluded hotel is perched on the heights of the Breitenbach village in the Alsace region of France. Accommodation consists of 14 interpretations of traditional Scandinavian cottages – called a hytte
Zaha Hadid’s Opus building houses spa designed by The Wellness
by Megan Whitby | 03 Feb 2021
In 2020, the Dubai skyline was updated with an 84,300sq m cube-shaped building with a gaping eight-storey-wide void at its centre. One of the late visionary architect Zaha Hadid’s final projects. Named The Opus by Omniyat, the destination is set apart by being the only project where Hadid was responsible for both architecture and interiors, including select pieces from Zaha Hadid Design’s in-house furniture collection. The two-tower building is located
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
by Tom Walker | 02 Feb 2021
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month. The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists. In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms,
BRC selected to design new World Food Center – will explore sustainability and global food supply
by Tom Walker | 19 Jan 2021
Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands. The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production. BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide". The
Ritz-Carlton Reserve opens with luxury spa at Japanese alpine ski resort
by Megan Whitby | 13 Jan 2021
The Ritz-Carlton Reserve portfolio has expanded, with the opening of a premium all-season alpine resort at one of Japan's top winter sports destinations in Hokkaido. Owned by YTL Hotels, the 50-room Higashiyama Niseko Village resort is the first Japanese Ritz-Carlton Reserve and YTL's fifth destination in Niseko Village, residing at the base of Mount Niseko Annupuri with panoramic mountain views. Niseko Village has been selected as the venue for some
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
by Tom Walker | 12 Jan 2021
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff. As a result, the historic attraction will move from its current home in Surrey to a new flagship facility designed by architects Scott Brownrigg. The new building – set to be located in Cardiff Bay – will host the museum's comprehensive collection of archives and exhibitions documenting the legacy
Work starts on US$898m e-sports arena in Shanghai
by Tom Walker | 12 Jan 2021
Construction work has begun on the huge Shanghai International New Cultural and Creative esports Center. The 500,000sq m venue is estimated to cost around 5.8 billion yuan ($898.2m) and forms part of a larger, US$1.5bn project. Built by Chinese property company SuperGen Group – the parent company of Chinese esports organisation Edward Gaming (EDG) – the venue is located in the city's Minhang District. The 6,000-seat arena is expected to
Gyms added to the mix for new super-luxe retail roll-out
by Tom Walker | 08 Jan 2021
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each of which will feature fitness studios. The Mike Ashley-owned retail group is betting on a recovery for British high streets with the plans, which will see stores opening in Liverpool, Leicester and Sheffield. As well as a seven-floor Flannels megastore on Liverpool's iconic Parker Street, Frasers will convert the existing House of Fraser store at
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
by Tom Walker | 03 Jan 2021
Architecture firm OMA has revealed designs for an ambitious underwater sculpture park which will stretch across seven miles off the coast of Miami Beach, Florida, US. Called ReefLine, the park is being developed by BlueLab Preservation Society in partnership with the City of Miami Beach and Coral Morphologic. It will feature art installations located around 20ft under water, which can only be viewed while snorkeling or diving. Conceived by cultural
Ole Scheeren and Shigeru Ban team up to design art and cultural destination in Hangzhou
by Tom Walker | 31 Dec 2020
Büro Ole Scheeren and Pritzker Prize-winning architect Shigeru Ban have been appointed to create a masterplan for the Hangzhou Wangjiang New Town project in China. Together, the architects will establish a new art and cultural destination in the historical city on behalf of New World Development Company, a Hong Kong-based group focused on property, infrastructure and hotels – and one of the largest foreign direct investors in mainland China. With
FIFA files criminal complaint over funding of €459m world football museum
by Tom Walker | 28 Dec 2020
Football's world governing body FIFA has filed a criminal complaint over what it describes as "criminal mismanagement" of the World Football Museum project in Zurich. The project was first announced by disgraced former FIFA president Sepp Blatter in 2012 and the attraction opened its doors in February 2017 at a cost of around CHF500m (€459m, £415m). The 3,000sq m (32,300sq ft) museum is part of a larger development which includes
ReardonSmith leads design of Heya – a hotel room concept offering personalisation for each guest
by Tom Walker | 26 Dec 2020
A new hotel room concept which "shapes around the visitors" looks to transform the overnight experience for hotel guests. Called Heya, the concept was created by a team of designers, led by ReardonSmith Architects. Using technology and innovative design, Heya can be dramatically reconfigured by guests to suit their purpose and is built around the idea that guests shouldn’t have to settle into their room: it should take shape around
Disney reveals first visuals of ambitious Star Wars attraction – including designs for hotel 'pods'
by Tom Walker | 15 Dec 2020
Disney has released the first visuals of its Star Wars -themed Galactic Starcruiser resort, which is set to open at Walt Disney World Resort in Florida next year. The ambitious new attraction will offer accommodation in hotel 'pods', which are part of a new type of "ultra-deep immersion" experience into the Star Wars universe. Each guest will be able to become the hero of their own adventure during a two-day,
Flaxmill Maltings – the world's first cast-iron framed building – is to be redeveloped as a visitor attraction by Mather & Co
by Tom Walker | 15 Dec 2020
Shrewsbury Flaxmill Maltings, one of the most important buildings of the UK's industrial past, is to be restored and redeveloped as a heritage visitor attraction. Built in 1797, the building is known as the "grandparent of the modern-day skyscraper", due to its pioneering cast iron frame, which was the first of its kind in the world and paved the way for the development of skyscrapers. It operated as a flax
LVMH announces Bulgari Hotel for Miami Beach, with design by Antonio Citterio Patricia Viel
by Megan Whitby | 10 Dec 2020
Bulgari Hotels & Resorts will open a new property in Miami Beach, Florida, in 2024. The Bulgari Hotel Miami Beach will be a 100-key beachfront hotel, offering a luxury wellness retreat complete with a large spa and fitness centre and outdoor pool. The hotel will be housed inside a building originally created by Miami architect Albert Anis in the late 1950s, located in the National Register Architectural District. The design
Technogym opens retail store in Los Angeles
by Tom Walker | 09 Dec 2020
Technogym has opened the latest of its consumer-facing retail store concepts in Los Angeles, US. The two-floor store, covering 3,500sq ft, is located in the heart of the West Hollywood Design District and will showcase the full range of Technogym's equipment and services. Specifically targeting the high-end consumer market, the store will allow people to access and discover the company's at-home products and solutions. Staff at the site will include
AZPML and UKST win competition to design Korean Museum of Urbanism and Architecture
by Tom Walker | 09 Dec 2020
Architects AZPML and UKST have secured the commission to design the Korean Museum of Urbanism and Architecture (KMUA), a £31.4m project in Sejong, South Korea. The competition was organised by the National Agency for Administrative City Construction (NAACC), which is looking to establish a museum exploring the history and the development of the built environment across the country. With a total floor area of 17,050sq m, the museum will be
Delos partners with TPP Capital to advance access to health and wellbeing solutions in urban communities
by Megan Whitby | 08 Dec 2020
Global wellness real estate and technology company Delos is collaborating with TPP Capital Management Group (TPP) – a Black-led social impact private equity fund manager and healthcare real estate development firm – to advance health and wellness through buildings in urban communities. The partnership will first work to transform Tioga District in North Philadelphia, US, with evidence-based healthy building strategies and solutions. The district has an 85.5 per cent Black
The Well creates integrated wellness retreat in New England countryside for Auberge Resorts
by Megan Whitby | 04 Dec 2020
The Well has struck its first-ever hospitality partnership and developed a holistic wellbeing retreat for Auberge Resort Collection’s Mayflower Inn & Spa resort, in Connecticut. The opening will complete Mayflower Inn’s property-wide transformation including a redesign of the 35-room resort, led by interior designer Celerie Kembele. The Well is a modern wellness brand known for its first location in New York which offers integrated holistic health solutions and access to
Architects 10 Design reveal plans for ambitious Edinburgh city centre plans
by Tom Walker | 28 Nov 2020
International architecture practice 10 Design has revealed its design concepts for an ambitious redevelopment of Edinburgh’s city centre. The project will transform the former Royal Bank of Scotland (RBS) site on Dundas Street into a first-rate mixed-use development, which will create a new urban centre, providing a significant addition of public realm, including hotel, retail, residential and office components. The development will replace the existing car park and the ex-RBS
Perth's Boola Bardip museum opens in new AU$400m building designed by Hassell and OMA
by Tom Walker | 24 Nov 2020
Western Australia's new $400m WA Museum Boola Bardip, in the heart of Perth's Cultural Centre, has officially opened after four years of construction. Charting the rich heritage of Western Australia (WA), the museum houses eight permanent exhibition galleries, a 1,000sq m special exhibition gallery, life-long learning studios and retail, café and public spaces. The Museum has been conceived as a ‘collection of stories’ about WA's diversity, history and contemporary culture.
UK Government's £1bn scheme to decarbonise is 'a huge opportunity' for the leisure industries
by Tom Walker | 19 Nov 2020
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding for energy efficiency measures across the public sector. The funding has been made available for capital sustainability and heat decarbonisation projects within public sector non-domestic buildings, including central government departments and non-departmental public bodies in England. Public sector bodies can apply for a grant to finance up to 100 per cent of the costs of
Museum devoted to the history of the US Army opens its doors
by Tom Walker | 16 Nov 2020
A museum telling the story of the US Army has opened in close to Newington, close to Washington, D.C. The National Museum of the United States Army (NMUSA) is the first to outline the rich heritage of the oldest branch of the United States military had has been designed to serve as a center of education and as the Army’s symbolic "front door". Rather than focusing on battles or wars,
Architrave designs Banyan Tree Krabi with rainforest-themed spa
by Megan Whitby | 09 Nov 2020
Banyan Tree Group has begun welcoming guests to a new 72-key beachfront resort and spa in Southern Thailand, named Banyan Tree Krabi. Design studio, Architrave, realised the new resort which is inspired by Buddhism, as well as the surrounding natural landscape, water and a mythical sea creature from local Krabi legends. Owned by Asset World Corporation, the five-star hotel houses a 517sq m rainforest-themed spa offering traditional Thai healing rituals
Anantara to debut in Seychelles following rebrand of luxury Bill Bensley-designed resort
by Megan Whitby | 03 Nov 2020
Anantara will expand into the Seychelles in Q4 2020, following a rebrand of the iconic Maia Luxury Resort & Spa by architects Bill Bensley and Lek Bunnag. Located on Mahé, the largest of the Seychelles islands, Anantara Maia Seychelles Villas will consist of a 30-villa resort complemented with a luxury spa, set amongst 30 acres of forest garden. Located in the resort’s fragranced gardens, the Anantara Spa will be home
World’s first energy-positive hotel and spa to be completed with interiors by Space Copenhagen
by Megan Whitby | 03 Nov 2020
Svart, the world’s first energy-positive hotel, has appointed award-winning Danish designers Space Copenhagen to lead the property’s interior design. Designed by the Norwegian architect firm Snøhetta, Svart will be located in Arctic Norway at the base of the Svartisen glacier and will house an indoor-outdoor spa – designed by spa and wellness consultant Felicity Leahy, as well as four restaurants, an education centre and a design laboratory. The glass-fronted, circular
3XN design Denmark’s first climate-positive hotel with rooftop spa
by Megan Whitby | 29 Oct 2020
In 2021, the Hotel Green Solution House (Hotel GSH), on the Danish island of Bornholm will welcome a brand new wing, built, clad and insulated using wooden materials that will be both CO2 neutral and climate positive. Currently under construction, the groundbreaking 24-key wing will feature a rooftop spa and conference room, and is being designed by the same team that originally built Hotel GSH in 2015 – Danish architecture
company profile
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
features
cladkit product news
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience,
...
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by
...
cladkit product news
The design of the columns was inspired by the sea
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located
...
Hospitality veteran and Ritz Carlton co-founder, Horst Schulze, who brings more than 65 years’ experience to the table, has been announced as a keynote
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as
...
cladkit product news
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu,
...
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting
...
