'A high tech Eiffel Tower: AE Superlab propose landmark New York attraction
Design and development studio AE Superlab have proposed a new attraction and landmark for New York, as the city seeks an icon to crown its forthcoming Empire Station Complex.
The Halo is a 1,200ft (366m) high semi-transparent, lightweight superstructure featuring panoramic viewpoints and 11 tower rides, which will carry thrill seekers to the top before either carrying them gently back down or plummeting at speed.
Empire Station is a US$3bn (€2bn, £2.6bn) revamp of New York’s Penn Station, due to be completed by the end of the decade. The State of New York and its partners issued a request for proposals for a mixed-use development on site that will “captivate the world’s interest and provide economic development.” AE Superlab created The Halo in response.
The structure, designed in collaboration with Arup, would be 60ft (140m) in diameter and formed of 17,000 tons of high-quality steel. The designers propose that this weight could be supported by the granite perimeter columns of the old Penn Station, whose foundations remain in place around Madison Square Gardens. An annex around the nearby Farley building is suggested as an alternative location.
According to the firm, the combination of a gut-churning attraction and iconic landmark could generate over US$1bn (€878m, £672m) through private-sector ticket sales.
“This is New York’s high-tech version of the Eiffel Tower: a thrill ride taller than the Empire State Building, and an unforgettable icon on the skyline,” they said in a statement. “Riders can take in vistas at almost three times the height of the London eye, or free fall more than twice as far as the next-tallest ride of its kind. The tower ride will be the biggest and fastest in the world.”
Visitors could choose different rides to go on. Some gondolas would gradually go up and down The Halo, while others would drop at speeds in excess of 100 mph, creating a sensation of complete weightlessness for several seconds.
In addition, The Halo would also serve as the city’s largest and most visible interactive info display. Its surface would display a wide range of information via any combination of its multi-coloured rings – each representing one of New York City’s five boroughs – and a transparent LED pixel screen “skin.”
AE Superlab say these features could be used interactively to give live feedback from sporting events, visualise interesting data, provide weather warnings and show the results of live polling.
The client behind the proposal is Brooklyn Capital Partners and ride engineering comes from S&S Worldwide. According to the development scheme, the structure can be completed in less than 20 months after receipt of approval.
The Halo New York AE Superlab Manhattan Empire Station Complex Penn StationMarks Barfield and Davis Brody Bond design 'iconic' cable car for Chicago
Marks Barfield Architects’ Brighton i360 tower enters final stages of construction
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by





















