TechnoAlpin brings the outdoors indoors with snow-filled retail space
by Stu Robarts | 13 Jan 2020
TechnoAlpin created a snow-filled retail installation for clothing brand Woolrich as part of the 97th edition of clothing exhibition Pitti Uomo from 9-10 January last week.
The Woolrich Forest installation was created in Florence’s La Dogana, with a space in the building transformed into a winter scene that echoed the wintry landscapes of Pennsylvania, where the brand was founded, and that allowed its outdoor products to be suitably showcased.
TechnoAlpin used a snow generator designed for warm temperatures that was able to produce snow from water continuously without the need for any additives.
In this way, it was possible to cover the floor of the space with a thick layer of snow within 24 hours as well as create the effect of it snowing inside the space, covering the trees that had been installed in there too.
Mirrors were installed around the sides of the space to give the sense of the installation continuing into the distance, while a special covering was used to protect the floor of the space and a drainage system employed to clear meltwater.
retail snow
TechnoAlpin used a snow generator designed for warm temperatures
Pods showcasing Woolrich clothing products were installed around the edge of the space
A special covering was used to protect the floor of the space and a drainage system employed to clear meltwater
TechnoAlpin created a snow-filled retail installation for clothing brand Woolrich as part of the 97th edition of clothing exhibition Pitti Uomo from 9-10 January last week. The Woolrich Forest installation was created in Florence’s La Dogana, with a space in the building transformed into a winter scene that echoed the wintry landscapes of Pennsylvania, where the brand was founded, and that allowed its outdoor products to be suitably showcased. TechnoAlpin
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"Culture is the beating heart of this project"
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
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