Playtop enters Nike 1948 store

by Mark Edmonds | 22 Jun 2009

Nike's 1948 store has incorporated a Playtop surface for its floor to create a space that is part retail outlet and part creative playground.

Situated in Shoreditch, East London, 1948 houses all of Nike's sportswear range, in addition to being used as a meeting place for the local community.

The flooring uses Playtop wet-pour surfacing, which contains recycled sports shoes in its make-up. The 117sq m area uses up to 92 per cent recycled product and contains rubber from over 880 pairs of trainers.

The 'Running Man' graphic for the surfacing was created by Oscar Wilson and includes red, yellow and green lines to represent the local tube lines.

In total, more than two million square metres of Playtop surfacing has been installed worldwide.

Nike's 1948 store has incorporated a Playtop surface for its floor to create a space that is part retail outlet and part creative playground. Situated in Shoreditch, East London, 1948 houses all of Nike's sportswear range, in addition to being used as a meeting place for the local community. The flooring uses Playtop wet-pour surfacing, which contains recycled sports shoes in its make-up. The 117sq m area uses up to
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Company profile: Myrtha Wellness
Myrtha Wellness offers a comprehensive range of cutting edge, sustainable and made-in-Italy wellness solutions. Its technologies underpin a full portfolio of spa and thermal bathing environments, including swimming pools, vitality pools, plunge pools, flotation pools, Kneipp walks, Finnish saunas, steam rooms, hammams, Roman baths, herb and bio-saunas, salt rooms, tepidariums, caldariums, frigidariums, snow rooms, ice fountains and experience showers.
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