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Merlin teams up with Hasbro and Lego to create Peppa Pig experiences

by Magali Robathan | 29 Jan 2024

Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.

Timed to coincide with the 20th anniversary of the Peppa Pig preschool brand in 2024, the collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year, as well as the launch of the Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark.

Mainland Europe’s first standalone Peppa Pig theme park will be situated next to Legoland Deutschland Resort and will feature rides, interactive attractions, themed playscapes and shows based on the brand.

The partnership will also see Peppa Pig brought life with Lego Duplo products.

Scott O’Neil, CEO Merlin Entertainments, said: “This is an exciting step forward for two of our iconic partners, whose purpose is to entertain and educate through creativity and play. We’ve partnered with the LEGO Group for over 18 years, and the power of the brand, across borders and ages, is unparalleled. We’re really proud to bring Hasbro’s Peppa Pig to life with the Duplo brand, beginning with our new Peppa Pig Theme Park in Gunzberg.”

Merlin Lego Hasbro Peppa Pig 
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Company profile: Barr + Wray Ltd
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