The Leisure Media Company Ltd
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The Leisure Media Company Ltd

Concept artwork revealed for "one of the most ambitious theme park projects ever in Europe"

by Lauren Heath-Jones | 09 Dec 2019

London Resort Holdings Company (LRCH) has revealed concept artwork for the first phase of a planned 535ac (217ha) resort that has been described as "one of the most ambitious theme park projects ever in Europe".

Set to be located in the UK town of Swanscombe, 20 minutes from London, The London Resort will consist of six lands: The High Street, The Studios, The Woods, The Kingdom, The Isles, The Jungle and The Starport.

Guests will enter the resort via The High Street – a plaza with a range of shops, restaurants and hotels, as well as a convention centre and a waterpark – before making their way to The Studios, a warehouse district offering thrills and high-speed car chases.

Aimed at a younger audience, The Woods will be an enchanted fairytale land that "takes visitors on an adventure through the pages of a storybook", while The Kingdom, inspired by Arthurian legend, is an immersive realm of swords, sorcery, castles and dragons.

A fantastical land with giant creatures and mythical beasts, The Isles will combine 'jaw-dropping' architecture with technology to create memorable rides and experiences. The Jungle will take guests back in time to discover the ancient ruins of a long-lost Mesoamerican civilisation.

The final land, The Starport, will be dedicated to big thrill rides, and will give guests a glimpse into the future and bring them face to face with aliens.

"We're creating a destination that maximises all the new immersive and interactive technologies and experiences in the world," said PY Gerbeau, CEO of LRCH, which will operate the park.

"We won't just be creating a world-class leisure destination, it will also be one of the most sustainable theme parks on the planet."

A partnership with EDF Energy that aims to make it the most sustainable major theme park destination in the world has also been announced, with the resort to pursue a Net Zero emissions goal.

The attraction, plans for which were first unveiled in 2012, is scheduled to open in 2024.

London Resort  LRCH  Paramount  BBC  ITV  PY Gerbeau 
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London Resort Holdings Company (LRCH) has revealed concept artwork for the first phase of a planned 535ac (217ha) resort that has been described as "one of the most ambitious theme park projects ever in Europe". Set to be located in the UK town of Swanscombe, 20 minutes from London, The London Resort will consist of six lands: The High Street, The Studios, The Woods, The Kingdom, The Isles, The Jungle
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The park consists of six lands, including The Kingdom (pictured) inspired by Arthurian legends
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company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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