Technogym
Technogym
Technogym

Secret Cinema's Tim McQuillen-Wright designs Monopoly Lifesized attraction for Hasbro

CLAD understands the launch of Hasbro's Live Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date.

The attraction will be created by a design team drawn from across the worlds of immersive theatre, tech and escape rooms: creative producers are Tom Beynon and Paul Mansfield, with set design by Tim McQuillen-Wright – designer for Secret Cinema experiences Stranger Things, Blade Runner, and Moulin Rouge.

Escape room games specialist Clockwork Dog has been appointed as gameplay consultant and to work on operations.

For the project, Hasbro partnered with Selladoor Worldwide's new gaming division, Gamepath.

The attraction was announced in 2019 with an intention to open in 2020 – but plans were put back due to the pandemic.

Called Monopoly Lifesized, the participatory gameplay attraction will combine elements of the board game with escape rooms and team challenges.

Teams of up to six players will move around a full-sized board, participating in challenges as they 'acquire properties' and 'earn money'.

Monopoly Lifesized will consist of a 75-minute gameplay segment on a 15 x 15m board, featuring the iconic properties, with each board capable of hosting between eight and 24 people split into four teams, all playing against each other.

Each property square will have a full-sized location-specific room behind it that players enter to participate in a challenge to ‘acquire’ that particular property.

The challenges will be a mixture of physical and mental puzzles and games that will test players’ skills and lateral thinking, and will be themed appropriately for the square in question, featuring either some historical or current day relationship with that part of London.

Producer Tom Beynon said: Teams will be pitted against each other in this live-action game – they'll step off the board and engage in a challenge that is themed on each individual square."

Located at 213-215 Tottenham Court Road, the attraction will occupy three floors and 22,000sq ft and will also include a retail outlet selling a wide range of Hasbro game merchandise and a destination Monopoly-themed bar and restaurant called Top Hat.

David Hutchinson, CEO of Gamepath, said: “For us, Monopoly Lifesized represents a major entry into a growing and exciting marketplace.

"Audiences want to consume live performance differently, and what better way than to jump into a lifesized version of the world’s favourite board game?

"Members of our creative team have been working their magic to fuse an experience that puts our audiences centre place on the board and brings together our theatrical routes with innovative, digital and immersive storytelling.

"After everything we’ve missed out on individually and collectively and given the decimation of our high streets and city centres, it’s really exciting to be launching this now – we hope that we’ll be able to contribute to the recovery of Central London, and bring people back together in our fabulous capital with a major new attraction in a major new destination building.

"It should feel like a whirlwind tour around London," explains Hutchinson, "Participants will get to experience the sights and sounds of iconic parts of the city."

Liz Terry, editorial director of CLAD, said: "With tourism markets rebounding globally and a seemingly insatiable demand for local attractions, Hasbro and the team at Monopoly London have made a smart move with this launch.

"Just as custom versions of the actual Monopoly board game have been created for a series of major cities around the world, so the attraction could be similarly themed. We see Monopoly Lifesized as having the potential to develop into an IP which has the same opportunity as operations such as Madame Tussauds to be customised to local markets around the world."

Hasbro  Selladoor  Monopoly  Clockwork dog  Gamepath 
Related stories
07 Nov 2019

Hasbro and Selladoor kick off collaboration with Monopoly immersive experience

10 Jan 2019

Monopoly attraction to open in Hong Kong Q3 2019

30 Sep 2009

NT unveils new Monopoly game

CLAD understands the launch of Hasbro's Live Monopoly attraction in London is back on the cards, with 14 August 2021 slated as the official opening date. The attraction will be created by a design team drawn from across the worlds of immersive theatre, tech and escape rooms: creative producers are Tom Beynon and Paul Mansfield, with set design by Tim McQuillen-Wright – designer for Secret Cinema experiences Stranger Things, Blade
VAT,SAM,CLD
Monopoly Lifesized will consist of a 75-minute gameplay segment on a 15 x 15m board / Hasbro/Selladoor Worldwide/Gamepath
More news
News stories: 1 - 30 of 7689     
 
 
 
News stories: 1 - 30 of 7689     
 
 
 
company profile
Company profile: Gharieni Group GmbH
We strive for a seamless integration of functional equipment to create an unparalleled and memorable experience for clients.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The Electric Lemon restaurant features glamorous interiors by Rockwell Group
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

Health & Fitness: Working it
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Fisketorvet Copenhagen Mall
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

features
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

Extreme Climates: Into the wild
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

cladkit product news
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym