Architects AW2 are working on the first Alila-branded resort in Europe, in Gruyère, Switzerland
by Jane Kitchen | 27 Jun 2019
Alila La Gruyère will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination
Hyatt Hotels will bring the Alila brand to Europe for the first time by putting its name to the Golf Resort La Gruyère to create the Alila La Gruyère resort, which is set to open in Switzerland in 2023.
Overlooking a picturesque lake, Alila La Gruyère will offer an 85-bed hotel and wellness retreat as well as a golf course by Robert Trent Jones Jr and a range of residences.
The hotel design will be by Paris-based AW2 Architecture, which is led by Reda Amalou and Stéphanie Ledoux. The practice has worked on schemes such as Six Senses Con Dao Vietnam and Silversands, Grenada. AW2 also worked on villas for Alila in Vietnam.
The resort marks a significant growth milestone for Hyatt since the Alila brand integrated into the Hyatt portfolio in late 2018.
“Following the recent acquisition of Two Roads Hospitality, we are thrilled to announce plans for the first Alila property in Europe. The region of La Gruyère and the medieval town of Gruyères is a great location for a brand that embodies a contemporary expression of centuries-old traditions,” said Guido Fredrich, Hyatt's regional vice president of development for Europe.
“Moreover, the Alila brand offers tremendous potential for growth in Europe by responding to the increasing trend of eco-tourism and wellness travel. We also know that well-travelled guests are looking to make impactful connections, and the Alila brand caters to this demand by crafting rare and intimate experiences," he continued.
Alila La Gruyère will be located in Pont-la-Ville in the district of La Gruyère, which belongs to the Canton of Fribourg in western Switzerland. The property will focus on recreation and wellness, and will share the brand’s philosophy of creating authentic experiences and personalised guest services that are rooted in the destination and guided by local experts.
Alila La Gruyère, Switzerland will add to Hyatt’s growing Alila brand portfolio, joining hotels and resorts in Indonesia, India, China, Cambodia, Malaysia, Oman and the United States.
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Hyatt Hotels will bring the Alila brand to Europe for the first time by putting its name to the Golf Resort La Gruyère to create the Alila La Gruyère resort, which is set to open in Switzerland in 2023. Overlooking a picturesque lake, Alila La Gruyère will offer an 85-bed hotel and wellness retreat as well as a golf course by Robert Trent Jones Jr and a range of residences.
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"Culture is the beating heart of this project"
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