Leisure destination Dubai Parks and Resorts rebrands and opts for staggered launch through end of 2016
Dubai Parks and Resorts – the largest multi-themed, year-round leisure and entertainment destination in the Middle East region – has undergone a company rebranding, with the multi-billion dollar venture’s owners also announcing plans for a staggered opening rather than the initially planned full opening on 31 October.
Now known as DXB Entertainments, the opening of two of the district's parks, Legoland Dubai and Riverland Dubai, will go ahead as scheduled, with Bollywood Parks and Legoland’s waterpark opening on 15 November, and then Motiongate Dubai on 16 December.
“We are focused on delivering a destination which exceeds international standards on every level,” said DXB Entertainments chief executive Raed Kajoor Al Nuaimi. “We want to make sure we take the time to get everything just right.”
The unique destination, which will later gain a fourth park under the Six Flags umbrella, will be at the heart of what has been dubbed ‘Orlando 2.0’, with other major developments including a Fox theme park to open in 2018 and IMG Worlds of Adventure, which opened on 31 August.
DXB’s plan to launch all three parks in a matter of months is unprecedented, with the closest similar move from a major theme park destination being Walt Disney World in Florida, which had a seven-year gap between the launches of Epcot and what is now Hollywood Studios.
Speaking on the rebranding, Al Nuaimi said the move was part of long-term plans to pursue further opportunities beyond the company’s Dubai attractions.
“We have a long term vision to redefine the leisure and entertainment industry in the region and, as DXB Entertainments, we have plans to expand our portfolio,” he said. “We believe there is great potential in the region for future growth of the entertainment industry and we want to be at the forefront, spearheading this expansion.”
Dubai Parks and Resorts theme parks Legoland Dubai Riverland Dubai Bollywood Parks Motiongate rollercoasterDubai Parks and Resorts sets official October launch date
Dubai Parks and Resorts breaks ground on Middle East's first Six Flags theme park
Dubai Parks and Resorts introduces happiness fund for its staff
Banks back Dubai Parks and Resorts' Six Flags bid with AED1bn loan
Dubai Parks and Resorts teams with Orlando University to train Emirati students in theme park management
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Bionic leaves, breathable metals and selfgrowing bricks... Biomimicry in architecture has come a long way. Christopher DeWolf takes a look at the latest advances
The Isola delle Rose has a rich history and an enviable location. Matteo Thun knew he had to capitalise on both with the design of the JW Marriott Venice Resort & Spa