Leisure destination Dubai Parks and Resorts rebrands and opts for staggered launch through end of 2016

Dubai Parks and Resorts – the largest multi-themed, year-round leisure and entertainment destination in the Middle East region – has undergone a company rebranding, with the multi-billion dollar venture’s owners also announcing plans for a staggered opening rather than the initially planned full opening on 31 October.

Now known as DXB Entertainments, the opening of two of the district's parks, Legoland Dubai and Riverland Dubai, will go ahead as scheduled, with Bollywood Parks and Legoland’s waterpark opening on 15 November, and then Motiongate Dubai on 16 December.

“We are focused on delivering a destination which exceeds international standards on every level,” said DXB Entertainments chief executive Raed Kajoor Al Nuaimi. “We want to make sure we take the time to get everything just right.”

The unique destination, which will later gain a fourth park under the Six Flags umbrella, will be at the heart of what has been dubbed ‘Orlando 2.0’, with other major developments including a Fox theme park to open in 2018 and IMG Worlds of Adventure, which opened on 31 August.

DXB’s plan to launch all three parks in a matter of months is unprecedented, with the closest similar move from a major theme park destination being Walt Disney World in Florida, which had a seven-year gap between the launches of Epcot and what is now Hollywood Studios.

Speaking on the rebranding, Al Nuaimi said the move was part of long-term plans to pursue further opportunities beyond the company’s Dubai attractions.

“We have a long term vision to redefine the leisure and entertainment industry in the region and, as DXB Entertainments, we have plans to expand our portfolio,” he said. “We believe there is great potential in the region for future growth of the entertainment industry and we want to be at the forefront, spearheading this expansion.”

Dubai Parks and Resorts  theme parks  Legoland Dubai  Riverland Dubai  Bollywood Parks  Motiongate  rollercoaster 
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Dubai Parks and Resorts – the largest multi-themed, year-round leisure and entertainment destination in the Middle East region – has undergone a company rebranding, with the multi-billion dollar venture’s owners also announcing plans for a staggered opening rather than the initially planned full opening on 31 October. Now known as DXB Entertainments, the opening of two of the district's parks, Legoland Dubai and Riverland Dubai, will go ahead as scheduled,
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Bollywood Parks will now open on 15 November as part of the staggered launch for DXB Entertainments
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