Brazil’s Allianz Parque stadium opens to the public
by Tom Walker | 23 Dec 2014
Brazilian football club SE Palmeiras has taken delivery of its new 43,600-capacity Allianz Parque stadium in Sao Paolo.
Designed by Brazilian architects Edo Rocha Arquiteturas, the venue has been described as “Latin America’s most modern multi-purpose event complex”.
With 43,600 covered seats – in addition to the 178 corporate boxes with seating for more than 3,000 people during football games – the venue is also equipped to host concerts, mega events, and corporate events.
Stadium facilities include shops, snack bars, food stalls, a panoramic restaurant and a convention centre.
Designed to offer an infrastructure readily adaptable to accommodate a variety of audience sizes and various types of events, the Allianz Parque can also be as an amphitheatre with 12,000 seats, or as a venue for mega events seating up to 55,000 people.
Allianz Parque’s first major event – and official opening – was a sold out concert by former Beatle Paul McCartney.
It is the sixth venue to be sponsored by German multinational financial services company Allianz – and the first Allianz-branded venue in Latin America.
The other five are the Allianz Arena in Munich, Germany; the Allianz Stadium in Sydney, Australia; the Allianz Park in London, England; the Allianz Riviera, France; and the Allianz Stadion in Austria (currently under construction).
Miguel Pérez Jaime, CEO of the company’s Brazilian subsidiary Allianz Seguros, said: “Naming a stadium is much more than investing in a prestigious venue. It can be considered a business platform since it creates a physical space for an emotional, direct relationship with current and potential customers, distributors and other stakeholders. It’s about market differentiation and humanising our brand.
“Naming this venue will add a new dimension to the Allianz brand in Brazil, besides placing it on the map of international events as Sao Paulo is renowned to be Latin America’s economic and entertainment capital.”
Brazilian football club SE Palmeiras has taken delivery of its new 43,600-capacity Allianz Parque stadium in Sao Paolo. Designed by Brazilian architects Edo Rocha Arquiteturas, the venue has been described as “Latin America’s most modern multi-purpose event complex”. With 43,600 covered seats – in addition to the 178 corporate boxes with seating for more than 3,000 people during football games – the venue is also equipped to host concerts, mega
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