Hollaway Studio's Seahive would bring blue health to South-East England
A planning application has been submitted for the creation of The Seahive, a surf wellness resort on the site of a former colliery spoil tip in Betteshanger Country Park, UK.
Designed by architecture firm Hollaway Studio, the £40m (US$48.1m, €45.4m) flagship project near Deal in Kent would be integral to the wider country park.
The overall masterplan for the 15-acre site features a Wavegarden Cove surf lagoon at its centre, which can generate over 20 different wave types, providing rides for all ages and abilities.
Overlooking the lagoon would be a clubhouse featuring a surf academy as well as a restaurant and bar, conference facility, retail outlet, chill-out spaces, dedicated work area and immersive balcony.
In addition, surrounding the lagoon, there would be a number of interconnected hives of activity including a wellness facility with yoga and fitness zones, cold water therapy and meditation pavilions, a pump track, a splash pool, a learning hive, as well as a small number of sustainably-designed holiday lodges.
The dedicated learning hive would run a full-time schedule of courses to support local children via surf therapy and educational intervention programmes to help enhance and protect their mental health.
A representative from Seahive told CLAD that the project is currently at a very early planning approval stage. They explained that a key motive behind Seahive is to help raise awareness of how spending time near or in water can be beneficial for the mind and body.
“My vision has always been far greater than just creating an inland surf lagoon,” said founder and CEO Jim Storey, “the Seahive is a purpose-driven, inclusive business anchored around the power of blue health and its impact on both physical and mental wellbeing.
“We’re passionate about creating an immersive, authentic destination that empowers people to push boundaries in a safe environment, improves and protects wellbeing, encourages communities to connect, creates environmental changemakers, equips kids with knowledge and self-belief, increases tourism, supports local businesses and generates hundreds of jobs.”
As part of its social impact and community focus, The Seahive team are planning to run holiday camps for underprivileged children as part of the UK Government’s ‘Holiday Activities and Food Programme’ and offer apprenticeship opportunities via partnerships with Kent-based universities.
They also aim to organise ocean safety and awareness courses as well as programmes designed to encourage young people to reconnect with nature, leveraging some of the philosophy from the Green School movement, where Storey has been educating his children for the last 18 months.
The Seahive lagoon and clubhouse
Sustainability is very much part of the fabric of The Seahive masterplan, from the materials used to operational processes, energy sources, waste management, water management and planting schemes.
The project will strive to be carbon neutral from the start via the use of sustainable energy to power 100 per cent of the waves.
From an ecological standpoint, the vision for the site is to deliver substantial long-term benefits via a new, completely separate area of over 28 acres being ring-fenced and dedicated to an ecologically-led regime of enhancements and management, including the hiring of an ecology warden.
This area is 85 per cent larger than the parcel of land on which The Seahive will sit. These measures are designed to generate a net biodiversity gain in excess of 10 per cent.
Through being a year-round flagship attraction for Dover and the South East which diversifies the traditional seasonal tourist model, The Seahive is anticipated to generate more than 100 jobs during peak season alongside a number of indirect employment opportunities due to increased tourism, longer duration stays and the associated support of local businesses.
The Seahive Hollaway Studio Jim StoreyOslo’s historic public baths brought back to life as Sommerro unveils urban wellness retreat
WilkinsonEyre-designed Battersea Power Station development opens as leisure district following £9bn redevelopment
London’s first floating bathing retreat receives planning permission, opening 2024
FEATURE: Project preview – Geo force: Geothermal lagoon Canada
FEATURE: Country focus – Best of British
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming. The latest addition, Oberon, extends the visitor experience beyond the gallery, reflecting a growing trend for museums to become all-day destinations.
The New Museum in New York has entered a new chapter with the completion of a major
David Rockwell creates immersive magic destination, The Hand and The Eye
Montana Heritage Center by Cushing Terrell opens after US$107 million investment
Universal launches new theme park model with Kids Resort
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Great Barrier Reef attraction set for AU$180 million reinvention
Fairmont Cheshire, The Mere, has architecture by Leach Rhodes Walker and interiors by Bergman Design House.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Places Leisure is working with Roberts Limbrick to build £60m wellness flagship in Basingstoke
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Qiddiya and Populous share details of Saudi Arabia’s National Tennis Centre
Disney confirms US$30 billion investment programme as it highlights its economic impact
Until combines multiple disciplines at new Canary Wharf club
Sea Lanes opens following a partnership between The Eden Project and Canary Wharf Group
Bas Smets brings water and wilderness to Vitra
Expo 2030 Riyadh will create a permanent global destination
Luxury resort coming to Hunter Valley will have longevity spa
'Data chocolate', dreams made real and artworks shaped by visitors’ emotions: Refik Anadol’s AI art museum launches in Los Angeles
London Museum reveals 2026 opening date for new Smithfield home
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Anasa Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Design-led Koru Health Club combines high-performance training with recovery
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres






















