Aardman Animation and design studio, Katapult, launch new attraction concept

by Magali Robathan | 16 Jun 2023
Aardman and Katapult have launched a new attraction concept
The World of Aardman is a hands-on visitor concept, featuring an interactive studio experience, themed cafe and experiential retail
It has been designed to suit pre-existing retail mall units and indoor destinations
IPs include Shaun the Sheep and Wallace and Gromit

International themed attraction and experience designer Katapult and animation studio Aardman have launched a new themed attraction concept featuring Aardman’s much-loved characters.

The World of Aardman is a hands-on visitor attraction concept, featuring an interactive studio experience, a themed cafe, experiential retail, and photo opportunities with guests’ favourite characters.

Designed to suit pre-existing retail mall units and indoor destinations, the attraction can also be used to showcase exclusive seasonal events and product releases, as well as tying in with promotional initiatives across Aardman’s studio schedule.

“We’re delighted to bring to market a truly unique and authentic Aardman experience, alongside Katapult,” said Aardman’s head of attractions and live experiences, Ngaio Harding-Hill.

“From Shaun the Sheep to Wallace and Gromit, our characters are globally recognised and beloved. The opportunity to bring our fans closer to their favourite IPs is what we want to achieve with this visitor attraction.

Co-founder and CEO of Katapult, Dawn Foote, said: “It’s been a pleasure to collaborate and create this exciting project with Aardman. We both share the ambition to inspire people through creativity.”

IAAPA Expo Asia Aardman Katapult Themed entertainment 
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FEATURE: People profile – Scott Ault

FEATURE: Show review – IAAPA Europe

International themed attraction and experience designer Katapult and animation studio Aardman have launched a new themed attraction concept featuring Aardman’s much-loved characters. The World of Aardman is a hands-on visitor attraction concept, featuring an interactive studio experience, a themed cafe, experiential retail, and photo opportunities with guests’ favourite characters. Designed to suit pre-existing retail mall units and indoor destinations, the attraction can also be used to showcase exclusive seasonal events
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Aardman and Katapult have collaborated on the design of the new attraction / Image Aardman and Katapult
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