Hard Rock Hotel to bring its iconic "rock star service" to London
by Andrew Manns | 22 Feb 2019
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop.
Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest hotel operator in London.
Scott Brownrigg, the architecture practice in charge of the hotel's transformation, said their design not only took cues from the Hard Rock's musical memorabilia but also incorporated certain abstractions.
In a description of their vision for the project, the architects said: "Our design concept is derived from the deconstruction of music and fashion – the layers that go into the creation of music, fashion, architecture, and art.
"This is embodied in the main central lounge bar with an abstract installation of the master disc dropping into the record player, whilst memorabilia is suspended from the walls amongst taut guitar strings in a 'larger-than-life' fretboard."
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Commenting on the soon-to-open attraction, Ian Fletcher, general manager of Hard Rock Hotel London, said: "Hard Rock is a world-class institution, where contemporary style and comfort meets rock star service.
"This building has stood at the intersection of British music and fashion since the 1930s and when we open in April, it's sure to become a go-to London hotspot once again."
Announced in 2016, the London property will be Hard Rock International's first hotel to debut in the UK.
The hospitality company, whose global portfolio includes assets in over 76 countries, is also gearing up to launch an Amsterdam venue in 2020.
Hard Rock Hotel London Scott Brownrigg West End
The hotel will feature a cafe, shop, yoga suite, and lounge. Credit: Courtesy of Hard Rock Hotels
Situated inside the still existing Cumberland Hotel at Marble Arch, the Hard Rock will boast 900 rooms. Credit: Courtesy of Hard Rock Hotels
The new property will open its doors on 30 April. Credit: Courtesy of Hard Rock Hotels
26 Sep 2018
Scott Brownrigg's London's Hard Rock Hotel on schedule for spring 2019 opening
10 Jan 2018
Hard Rock Hotels launches in-room yoga with a musical twist
21 Jun 2016
Hard Rock returns to its roots with plans for London hotel
Scheduled to open on 30 April – the Hard Rock Hotel London will feature a specialised "Rock Om" yoga experience with music-led meditations sessions, as well as the brand's trademark restaurant and shop. Comprising 900 rooms, all of which were integrated into the still operating Cumberland Hotel in the West End, the new destination is the result of a collaboration between Hard Rock International and glh Hotels – the largest
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