Technogym
Technogym
Technogym

Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling

Disney is set to under go a "major restructuring" following the shock return of CEO Bob Iger
Iger previously steered Disney from 2005 until 2020 when his contract expired
The company will refocus on creativity and storytelling
His arrival follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020

Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.

Iger, who steered Disney as CEO from 2005 until 2020 – when his contract expired – returned to the entertainment giant recently.

His return follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020 – just as the COVID-19 pandemic began hitting the entertainment and visitor attraction industry hard.

The Financial Times is reporting that Disney had already paid Iger a US$10m consultancy fee in a bid to support Chapek last year.

Within 24 hours of his re-appointment, Iger made it clear that the company is set for a shake-up.

This was signalled by the exit of Kareem Daniel, the head of Disney's media and entertainment distribution division, who was seen as a key Chapek ally.

In an email sent to employees, Iger said he plans to restructure things "in a way that honours and respects creativity" and places storytelling at the heart of operations.

“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Iger said.

“Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe — most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration.

"I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”

During his 15 years as CEO, Iger helped build Disney into one of the world’s most successful media and entertainment companies with a strategic vision focused on creative excellence, technological innovation and international growth.

He expanded on Disney’s legacy of storytelling with the acquisitions of Pixar, Marvel, Lucasfilm and 21st Century Fox.

The themed entertainment industry has praised the return to storytelling and creativity, with Meow Wolf's Vince Kadlubek saying: "100% – for a creative company, storytelling is everything.

"Disney has been a monumental influence to so many of us. The art and storytelling inspired generations.

"Yes, it ultimately inspired Meow Wolf, but as art and storytelling became a byproduct of business metrics, rather than the other way around, the affinity to the Disney brand flipped and bringing up the name “Disney” to most artists would get an eye-roll, so this shift back to creativity by one of the greatest business leaders of our time is so refreshing to see – hopefully it produces incredible projects.

"Can Disney be original again? Can it be unprecedented? Can it take risks? Can it be surprising?" said Kadlubek. "That’d be amazing to see! I’m cheering for Disney and can’t wait to see what they can do when creativity leads again."

READ BOB IGER'S MESSAGE TO THE DISNEY TEAM IN FULL

Dear Fellow Employees and Cast Members,

It is with an incredible sense of gratitude and humility – and, I must admit, a bit of amazement – that I write to you this evening with the news that I am returning to The Walt Disney Company as Chief Executive Officer.

When I look at the creative success of our teams across our Studios, Disney General Entertainment, ESPN and International, the rapid growth of our streaming services, the phenomenal reimagining and rebound of our parks, the continued great work of ABC News, and so many other achievements across our businesses, I am in awe of your accomplishments and I am excited to embark with you on many new endeavors.

I know this company has asked so much of you during the past three years, and these times certainly remain quite challenging, but as you have heard me say before, I am an optimist, and if I learned one thing from my years at Disney, it is that even in the face of uncertainty – perhaps especially in the face of uncertainty – our employees and cast members achieve the impossible.

You will be hearing more from me and your leaders tomorrow and in the weeks ahead. In the meantime, allow me to express my deep gratitude for all that you do. Disney holds a special place in the hearts of people around the globe thanks to you, and your dedication to this company and its mission to bring joy to people through great storytelling is an inspiration to me every single day.

Bob Iger

Bob Iger  Bob Chapek  Disney 
Related stories
21 Apr 2020

Disney places 100,000 workers on unpaid leave – plans to save US$500m a month

31 Mar 2020

Iger forgoes salary and Chapek takes pay cut as Disney wrestles with COVID-19

Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger. Iger, who steered Disney as CEO from 2005 until 2020 – when his contract expired – returned to the entertainment giant recently. His return follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020 – just as the COVID-19 pandemic began hitting the entertainment and visitor attraction industry
CLD,TAW,VAT,HAM,COL,EAG,VID,DES,PHR
Within 24 hours of his re-appointment, Iger has made it clear that the company is set for a shake-up / Disney
More news
News stories: 1 - 30 of 7689     
 
 
 
News stories: 1 - 30 of 7689     
 
 
 
company profile
Company profile: Matrix Fitness
Unrelenting drive to be the best at what we do underpins activity throughout our vertically integrated business life cycle.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Culture: Alexander Schwarz
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

Extreme Climates: Into the wild
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Profile: Daan Roosegaarde
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

The spa and fitness centre on the 57th floor end in an infinity-edge pool with views across Philadelphia
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

features
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

Interview: Blurred lines
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

The hotel features an underwater restaurant and aquarium
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym