Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Iger, who steered Disney as CEO from 2005 until 2020 – when his contract expired – returned to the entertainment giant recently.
His return follows the exit of Bob Chapek, who took over as Disney CEO from Iger in February 2020 – just as the COVID-19 pandemic began hitting the entertainment and visitor attraction industry hard.
The Financial Times is reporting that Disney had already paid Iger a US$10m consultancy fee in a bid to support Chapek last year.
Within 24 hours of his re-appointment, Iger made it clear that the company is set for a shake-up.
This was signalled by the exit of Kareem Daniel, the head of Disney's media and entertainment distribution division, who was seen as a key Chapek ally.
In an email sent to employees, Iger said he plans to restructure things "in a way that honours and respects creativity" and places storytelling at the heart of operations.
“I am extremely optimistic for the future of this great company and thrilled to be asked by the Board to return as its CEO,” Iger said.
“Disney and its incomparable brands and franchises hold a special place in the hearts of so many people around the globe — most especially in the hearts of our employees, whose dedication to this company and its mission is an inspiration.
"I am deeply honored to be asked to again lead this remarkable team, with a clear mission focused on creative excellence to inspire generations through unrivaled, bold storytelling.”
During his 15 years as CEO, Iger helped build Disney into one of the world’s most successful media and entertainment companies with a strategic vision focused on creative excellence, technological innovation and international growth.
He expanded on Disney’s legacy of storytelling with the acquisitions of Pixar, Marvel, Lucasfilm and 21st Century Fox.
The themed entertainment industry has praised the return to storytelling and creativity, with Meow Wolf's Vince Kadlubek saying: "100% – for a creative company, storytelling is everything.
"Disney has been a monumental influence to so many of us. The art and storytelling inspired generations.
"Yes, it ultimately inspired Meow Wolf, but as art and storytelling became a byproduct of business metrics, rather than the other way around, the affinity to the Disney brand flipped and bringing up the name “Disney” to most artists would get an eye-roll, so this shift back to creativity by one of the greatest business leaders of our time is so refreshing to see – hopefully it produces incredible projects.
"Can Disney be original again? Can it be unprecedented? Can it take risks? Can it be surprising?" said Kadlubek. "That’d be amazing to see! I’m cheering for Disney and can’t wait to see what they can do when creativity leads again."
READ BOB IGER'S MESSAGE TO THE DISNEY TEAM IN FULL
Dear Fellow Employees and Cast Members,
It is with an incredible sense of gratitude and humility – and, I must admit, a bit of amazement – that I write to you this evening with the news that I am returning to The Walt Disney Company as Chief Executive Officer.
When I look at the creative success of our teams across our Studios, Disney General Entertainment, ESPN and International, the rapid growth of our streaming services, the phenomenal reimagining and rebound of our parks, the continued great work of ABC News, and so many other achievements across our businesses, I am in awe of your accomplishments and I am excited to embark with you on many new endeavors.
I know this company has asked so much of you during the past three years, and these times certainly remain quite challenging, but as you have heard me say before, I am an optimist, and if I learned one thing from my years at Disney, it is that even in the face of uncertainty – perhaps especially in the face of uncertainty – our employees and cast members achieve the impossible.
You will be hearing more from me and your leaders tomorrow and in the weeks ahead. In the meantime, allow me to express my deep gratitude for all that you do. Disney holds a special place in the hearts of people around the globe thanks to you, and your dedication to this company and its mission to bring joy to people through great storytelling is an inspiration to me every single day.
Bob Iger
Bob Iger Bob Chapek DisneyDisney places 100,000 workers on unpaid leave – plans to save US$500m a month
Iger forgoes salary and Chapek takes pay cut as Disney wrestles with COVID-19
![Within 24 hours of his re-appointment, Iger has made it clear that the company is set for a shake-up / Disney Within 24 hours of his re-appointment, Iger has made it clear that the company is set for a shake-up / Disney](https://www.leisureopportunities.co.uk/images/2022/THUMB350481_248545_324749.jpg)
![The new resort will be constructed in Magna, one of the five regions within the Neom giga-project / Equinox Hotels The new resort will be constructed in Magna, one of the five regions within the Neom giga-project / Equinox Hotels](https://www.leisureopportunities.co.uk/images/2024/THUMB353630_62059_888960.jpg)
Equinox Hotels to launch futuristic wellbeing resort in Neom's luxury coastal region
![La Maviglia is owned by Ultimate Collection, a Swiss-based development company / La Maviglia La Maviglia is owned by Ultimate Collection, a Swiss-based development company / La Maviglia](https://www.leisureopportunities.co.uk/images/2024/THUMB353614_883337_602129.jpg)
La Maviglia resort and medi-spa launching in Puglia in 2027, designed by Oppenheim Architecture
![<i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox <i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox](https://www.leisureopportunities.co.uk/images/2024/THUMB353474_302327_308310.jpg)
Vogue launches first Global Spa Guide – picks 100 of the world’s best spas
![Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa](https://www.leisureopportunities.co.uk/images/2024/THUMB353441_374127_63861.jpg)
Japan's first Blue Zones longevity retreat to launch at Halekulani Okinawa
![Staff at Women's Gym have been trained in female health / Total Fitness Staff at Women's Gym have been trained in female health / Total Fitness](https://www.leisureopportunities.co.uk/images/2024/THUMB353401_651305_938584.jpg)
Total Fitness to launch purpose-built Women’s Gym
![Ameyalli is set to become a Ameyalli is set to become a](https://www.leisureopportunities.co.uk/images/2024/THUMB353383_853999_207904.jpg)
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
![Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings](https://www.leisureopportunities.co.uk/images/2024/THUMB353320_853183_276818.jpg)
Life Time Group Holdings does US$40 million sale and leaseback deal to fund growth
![The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott](https://www.leisureopportunities.co.uk/images/2024/THUMB353273_404980_331768.jpg)
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
![The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces](https://www.leisureopportunities.co.uk/images/2024/THUMB353319_508894_607269.jpg)
Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
![The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental](https://www.leisureopportunities.co.uk/images/2024/THUMB353312_250269_555179.jpg)
Mandarin Oriental’s new London hotel and urban spa retreat opening 3 June
![Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888 Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888](https://www.leisureopportunities.co.uk/images/2024/THUMB353303_579850_639654.jpg)
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
![With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments](https://www.leisureopportunities.co.uk/images/2024/THUMB353291_520886_805831.jpg)
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
![Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter](https://www.leisureopportunities.co.uk/images/2024/THUMB353272_852222_343038.jpg)
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
![Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness](https://www.leisureopportunities.co.uk/images/2024/THUMB353237_656636_774240.jpg)
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
![The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection](https://www.leisureopportunities.co.uk/images/2024/THUMB353087_217202_51713.jpg)
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
![Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette](https://www.leisureopportunities.co.uk/images/2024/THUMB353000_63020_184996.jpg)
Europe's premier Evian Spa unveiled at Hôtel Royal in France
![The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie](https://www.leisureopportunities.co.uk/images/2024/THUMB352978_189491_463426.jpg)
Clinique La Prairie unveils health resort in China after two-year project
![GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson](https://www.leisureopportunities.co.uk/images/2024/THUMB352968_235299_235120.jpg)
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
![Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts](https://www.leisureopportunities.co.uk/images/2024/THUMB352928_173701_285534.jpg)
Four Seasons announces luxury wellness resort and residences at Amaala
![Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352879_963687_24541.jpg)
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
![Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar](https://www.leisureopportunities.co.uk/images/2024/THUMB352828_439021_221899.jpg)
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
![A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352818_952381_796315.jpg)
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
![The sky high infinity pool / Kerzner International The sky high infinity pool / Kerzner International](https://www.leisureopportunities.co.uk/images/2024/THUMB352790_952033_494258.jpg)
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
![Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels](https://www.leisureopportunities.co.uk/images/2024/THUMB352675_858615_747220.jpg)
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
![The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google](https://www.leisureopportunities.co.uk/images/2024/THUMB352640_564217_450366.png)
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
![Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs](https://www.leisureopportunities.co.uk/images/2024/THUMB352645_476299_726112.jpg)
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
![The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios](https://www.leisureopportunities.co.uk/images/2024/THUMB352639_655076_803947.jpg)
IWBI creates WELL for residential programme to inspire healthy living environments
![The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando](https://www.leisureopportunities.co.uk/images/2024/THUMB352633_265705_625231.jpg)
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
![Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator](https://www.leisureopportunities.co.uk/images/2024/THUMB352629_690884_979904.jpg)
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
![The e-sports arena will have haptic seats and immersive screens / Populous The e-sports arena will have haptic seats and immersive screens / Populous](https://www.leisureopportunities.co.uk/images/2024/THUMB352623_421727_382626.jpg)