UK Active sets out key milestones for its Vision 2030 strategy
Establishing new data and insight services and strengthening relationships with both government and the NHS are among UK Active's aims for 2022-23.
The industry body today (29 June 2022) published its ten strategic goals for the coming year, which also include delivering projects with Sport England, the launch of a new website and the rollout of The Active Standard, an industry kitemark for consumers.
The 10 milestones are part of UK Active's Vision 2030 strategy, which maps out plans for growing and developing the physical activity sector through the rest of the decade.
CEO Huw Edwards said: “We want to be clear and transparent with our members about the set of milestones ahead for us as an organisation.
“Together with our members, we can not only navigate the current challenges facing the sector but also lay the foundations for our growth and development across the rest of the decade.
“This document sets out the key milestones to begin the journey towards our shared ambition.”
Other goals include the improvement of membership engagement, which UK Active plans to achieve by implementing a new year-round member engagement strategy.
"Our commitment is to communicate effectively with our members, providing support, championing the great work they do and helping the sector grow," the body states.
"Our goal as a team is to further engage with our members in order to help them achieve their goals and ultimately make the nation healthier and happier."
Elsewhere, UK Active will establish a new suite of data and insight services, including private sector benchmarking and a new consumer polling function, increasing member access to sector intelligence.
This will be complemented by new research projects in key areas that impact the sector, including workplace health and the impact of Long COVID.
To read more about the plans for 2022-23 – including a full description of the 10 milestones, click here.
UK Active Sport England Huw Edwards Vision 2030Everyone Can task force aims to narrow inequalities for people with disabilities
UK Active names former NHS Confederation chief, Mike Farrar, as its new chair
Industry leaders write to government asking for help with soaring energy prices
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres




















