Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB

New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'

A new visitor attraction and cultural destination is taking a fresh approach to exploring the history of champagne
Pressoria blends original heritage architecture and contemporary interiors with sensory and digital installations
The attraction was designed by architects Casson Mann and Atelier Phileas Architecture
The sensory experience blends “elements of old and new”

A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.

Pressoria – designed by Casson Mann and Atelier Phileas Architecture – blends original heritage architecture and contemporary interiors with sensory and digital installations and event spaces to present the culture of the appellation.

Described as a sensory experience that blends elements of old and new, the visitor attraction is located in a former winepress.

The building has been transformed into a contemporary space, in which architectural elements and playful technology deliver an exhibition and tasting experience framed by light and space, landscape and history, art and science.

As well as the exhibits and attractions, the destination features a large bar, restaurant and retailing – all intended to explore and promote champagne.

​​Located across two floors, Pressoria takes visitors on a journey 'from the earth to the bubble'.

Designed for both tourists and locals – and champagne connoisseurs and newbies – the architects' brief was to create a visually poetic journey through the elemental and cultural nature of champagne.

The sensory installations have been devised to offer an immersive experience that engages the senses and reveals the heart of champagne.

On the ground floor, visitors can explore a series of objects and digital installations that explain the elemental basis of champagne and its terroir: chalk, rain, sun, and the deep vine roots, which tie champagne production to the area.

A monolithic chalk sculpture testifies to the influence of chalk on the land and vines, while a digital installation tells the story of the geology and geography that has shaped the land and soil.

Elsewhere, an exhibit explores the scent of champagne blossoms – a famously short-lived event that visitors can now experience in an installation.

Across the attraction, projection-mapped animations and interactives invite the visitor to become part of the land, the vines, the harvest, and the effervescence.

Gary Shelley, director of Casson Mann, said: "Pressoria is a unique sensory experience that celebrates champagne and its relationship to the land, the people and to place.

"After 18 months of development, we’re thrilled that visitors have the opportunity to discover the story of champagne and enjoy this beautiful location.

"The apex of the visitor experience is the walk-in, wrap-around-cinema, celebrating ‘bubbles’ as a joyful expression of the essence of champagne."

Pressoria  Casson Mann  Atelier Phileas Architecture 
Related stories
17 Oct 2019

Blackpool Museum to evoke lively spirit of UK's seaside entertainment heritage

13 Sep 2017

France and Britain's past and future relationship to be explored in new museum by Casson Mann

13 Jul 2017

Casson Mann revamp London's Natural History Museum, as giant blue whale replaces icon Dippy

A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne. Pressoria – designed by Casson Mann and Atelier Phileas Architecture – blends original heritage architecture and contemporary interiors with sensory and digital installations and event spaces to present the culture of the appellation. Described as a sensory experience that blends elements
CLD,TOU,VAT,HAM,ARC,DES
The visitor attraction is located at a former pressoir (winepress) / Casson Mann
More news
News stories: 1 - 30 of 7618     
 
 
 
News stories: 1 - 30 of 7618     
 
 
 
company profile
Company profile: SPARCSTUDIO
Sparcstudio offers a bespoke and comprehensive design service with real attention to detail. Logical and inspiring space planning forms the bedrock of all Sparcstudio projects.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
CopenHill is a “crystal clear example of hedonistic sustainability,” says BIG founder Bjarke Ingels
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Interview: John McElgunn and Stephen Barrett
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Equinox Hotel Hudson Yards is housed in 35 Hudson Yards, a tower building designed by SOM’s David Childs
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

features
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

Extreme Climates: Into the wild
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

Elina Grigoriou
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
cladkit product news
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
x
Sign up with CLAD for regular news updates
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB