BRC selected to design new World Food Center – will explore sustainability and global food supply

Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

“The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas,” said Brad Shelton, creative director at BRC Imagination Arts and the project lead.

“Throughout BRC’s 40-year history, we’ve believed that shared human experiences, like the World Food Center project, can bring out the best in people and give them the courage they need to take action. Embracing our commonality and creating more opportunities for human connection is the first step to solve our most pressing global problems.”

Marcel Goossens, director of The World Food Center Experience, added: “The team at BRC has a unique appreciation of what it takes to design for human experiences – those interactions that make us listen, learn and empathise with each other’s humanity.

“That’s what made them the perfect partner for this project. Purpose and sustainability are more than buzzwords to the team at BRC. They’re the values BRC lives by every day.”

The World Food Center Experience is a part of a series of purpose-driven projects that reinforce BRC’s own commitment to the United Nations’ 2030 Agenda for Sustainable Development.

BRC Imagination Arts  World Food Center 
Related stories
29 Oct 2020

BRC Imagination Arts completes new Glenkinchie Distillery brand home for Diageo as part of cycle of Scottish whisky attractions

25 Sep 2019

Galaxy's Edge in the spotlight as Bob Rogers unveils 2019 lineup for IAAPA Legends Panel

FEATURE: People profile – Scott Ault

Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands. The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production. BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide". The
CLD,VAT,HAM,DES
BRC is working with its Dutch partners, Heijmerink Wagemakers, on the designs / World Food Center
More news
News stories: 1 - 30 of 7587     
 
 
 
News stories: 1 - 30 of 7587     
 
 
 
company profile
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of facilities. We cater for every type of exercise and every level of competition, from recreational to elite level performance.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The Mr Fisher restaurant is one floor below the water level and serves seafood
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

Roosegaarde’s first major solo museum exhibition explores the idea of ‘presence’
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Equinox Hotel Hudson Yards is housed in 35 Hudson Yards, a tower building designed by SOM’s David Childs
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

Danish landscape architecture firm SLA designed the rooftop park to attract a range of wildlife
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

The spa has been designed to blend into the surroundings and reflect Lefay’s philosophy of healing through nature
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

features
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

SHL are revitalising Boston’s World Trade Center hotel and conference facility
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

cladkit product news
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
Matteo Thun grows Allaperto collection with new suspended outdoor armchair
Megan Whitby
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
cladkit product news
Painting with Light pushes boundaries to create unforgettable visual concepts
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Megan Whitby
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
cladkit product news
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
x
Sign up with CLAD for regular news updates