Technogym pivots 'Let's Move for a Better World' campaign to digital
by Liz Terry | 13 May 2020
Technogym has announced its Let’s Move for a Better World Day will take place this Saturday 16 May, urging operators to spread positive energy in this difficult time.
The global virtual event will gather fitness communities from 100 countries for a day dedicated to exercise, bringing together people at home, outdoors and at the gym – in countries where gyms have reopened.
Let’s Move for a Better World Day will create an opportunity for fitness clubs to gather remotely, connect with members and motivate them with all-day-round training opportunities.
Technogym will stream live workouts from master trainers on its social media channels, while fitness clubs can opt to involve their local communities by connecting with members and developing live events with their trainers.
Clubs have the opportunity to develop special workouts for members and distribute them via their social media channels, website and custom Mywellness apps.
The hashtag for the event is #LetsMoveForaBetterWorld.
Live training on Technogym's Instagram account will happen at:
11.00am CEST with @london_fitness_guy
5.00pm CEST with @allegraparis
How to join the campaign
* Promote the campaign to your members through the MyWellness Cloud platform.
* Add the title Let’s Move Day to your Mywellness app and make special workouts available to your clients.
* Create your own special workouts and share them on your social channels.
Discover more and download the marketing kit here.
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Technogym has announced its Let’s Move for a Better World Day will take place this Saturday 16 May, urging operators to spread positive energy in this difficult time. The global virtual event will gather fitness communities from 100 countries for a day dedicated to exercise, bringing together people at home, outdoors and at the gym – in countries where gyms have reopened. Let’s Move for a Better World Day will
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