Six Flags Entertainment to operate Magic Waters Waterpark
by Luke Cloherty | 11 Oct 2018
Six Flags is taking up ownership of another waterpark, adding the Magic Waters Waterpark in Cherry Valley, Illinois, to its growing portfolio.
Starting in Q1 2019, Six Flags has agreed a lease deal with the Rockford Park District Board of Commissioners to operate the 43-acre attraction, which has been operated by Rockford Park District since 1988.
Rebranded as a Six Flags waterpark, the acquisition is part of an continued North American expansion by Six Flags, which has set out a strategy of acquiring or developing waterparks, with acquisitions of existing properties allowing the operator to expand capacity and attendance with minimal investment, providing a quick payback and high return on invested capital.
"This is a fantastic property that complements our theme and waterpark in Gurnee, Illinois, and provides tremendous added value for our season pass holders and members," said Six Flags Great America park president Hank Salemi
"We look forward to sharing the thrill of Six Flags with guests of all ages in this important market."
Jay Sandine, Rockford Park District executive director, added: "By having the Six Flags brand in this market, we expect a major increase in tourism, which will have a significant economic impact for our community.
"Six Flags will continue to make capital investments in the waterpark, which frees up district resources to invest in our communities’ priorities such as parks, playgrounds and youth."
When the lease begins, Rockford natives can obtain Six Flags gold season passes and memberships, which will offer admission to Six Flags Great America, Six Flags Hurricane Harbor, Magic Waters and any other Six Flags theme park, as well as free parking and special admission offers for guests.
Six Flags Entertainment Magic Waters Waterpark Rockford Park District Hank Salemi Rockford Illinois
Rockford Park District has operated the 43-acre waterpark located in Rockford, Illinois since 1988
Six Flags is taking up ownership of another waterpark, adding the Magic Waters Waterpark in Cherry Valley, Illinois, to its growing portfolio. Starting in Q1 2019, Six Flags has agreed a lease deal with the Rockford Park District Board of Commissioners to operate the 43-acre attraction, which has been operated by Rockford Park District since 1988. Rebranded as a Six Flags waterpark, the acquisition is part of an continued North
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