David Lloyd introduces "PTVs" to get screen-addicted members active
by Tom Walker | 25 Apr 2018
David Lloyd Clubs has come up with a novel way to get its TV-addicted members active – by deploying a team of outdoor running coaches with digital screens strapped to their backs.
The service will allow members to book a free, one-to-one session with a "PTV running coach" and choose the TV show they want to watch while they run.
Each PTV will sport a custom-made running vest with a digital screen on the back, while the client will be supplied with a pair of wireless headphones.
The PTV will then map out an appropriate, off-road running route adjacent to David Lloyd Clubs tailored to the client’s running pace – and the length of one episode of the chosen show. The client will then need to keep up with their running coach if they want to watch their TV show uninterrupted.
Designed to raise awareness of the importance of staying active and moving regularly, the PTV service will initially be introduced at David Lloyd Chigwell. Depending on the success of the trial, DLL will roll out the service across the UK in the coming months.
"We are always looking at ways we can introduce exciting new types of classes and services that can really benefit our members," said Jorge Fernandes, GM at David Lloyd Chigwell.
"We appreciate that the hectic nature of modern life means people often struggle to find time to exercise each week.
"Our new PTV classes aim to counter this trend, giving time-poor parents and young professionals the perfect means to stay up to date with their favourite shows while ensuring they stay active and healthy at the same time."
David Lloyd Clubs David Lloyd Chigwell Jorge Fernandes
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David Lloyd Clubs has come up with a novel way to get its TV-addicted members active – by deploying a team of outdoor running coaches with digital screens strapped to their backs. The service will allow members to book a free, one-to-one session with a "PTV running coach" and choose the TV show they want to watch while they run. Each PTV will sport a custom-made running vest with a
HAF,FIT,IND,PTS,SAM
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"Culture is the beating heart of this project"
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