Universal debuts company's first VR coaster at Japanese park
Virtual reality continues to dominate at the start of 2016, with Universal now joining in on the act, debuting its first VR coaster at its park in Osaka themed around Japanese fashion model and singer Kyary Pamyu Pamyu (Crayon Shin-chan).
Known as Kyary Pamyu Pamyu XR Ride, the colourful version of the VR coaster by Mack has been added to their Space Fantasy spinning rollercoaster. First opened in March 2010 as a replacement for the park’s E.T. dark ride, the Mack-designed coaster is themed as a space adventure, using special effects and immersive theming.
The addition is part of Universal’s Cool Japan videogame, anime, manga and Japanese pop culture attraction, which runs from 15 January through to 26 June.
When the park announced the Kyary Pamyu Pamyu addition, it said it would be “like nothing that has ever been experienced before”. Now revealed as Japan’s first VR coaster, the attraction will envelop riders in the artist’s music, fashion and unique music videos.
Using precise synchronisation, riders are shown a 3D animated world, matching the basic track with the option to add in non-existent ride elements. Using VR the manufacturer can manipulate the rider’s perception of speed, height, length and dimensions, completely changing the layout and locale of the track. With music composed by Yasutaka Nakata, visitors will be immersed in the ultra-colorful world of Kyary Pamyu Pamyu, with part of the simulation creating a 200m (656ft) drop.
"This is our largest project so far and it’s become very impressive,” said VR Coaster’s Thomas Wagner, inventor of the technology, speaking to Attractions Management.
“It’s a very nice gravity coaster and we have enhanced and extended the track a lot in VR. The spinning capability of the cars has been switched off so the VR choreography could be precisely planned.”
According to Universal Japan, Universal Cool Japan contributed to increasing the number of visitors to the theme park by about 200,000 a month during its six-month run. In addition to Kyary Pamyu Pamyu XR Ride, Cool Japan also welcomes back its Attack on Titan recreation, Evangelion 4D dark ride, Biohazard (Resident Evil) immersive experience and Monster Hunter recreation, all with new features and upgrades.
Universal Japan Kyary Pamyu Pamyu Crayon Shin-chan Kyary Pamyu Pamyu XR Ride VR Coaster Universal Cool Japan Mack Mack Rides Theme parkIs Alton Towers about to unveil a VR coaster?
Exclusive: Mack currently developing at least nine virtual reality rollercoasters for major operators worldwide
Universal Japan reveals Jurassic Park coaster coming in 2016
Kyary Pamyu Pamyu added to reimagined Universal Cool Japan for 2016
Universal Japan introducing videogame, anime and manga attraction in the new year
July opening for Universal Japan’s Harry Potter world
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by




















