Exclusive: Designers Forrec are creating a Top Gear attraction for BBC Worldwide
Global design firm Forrec is collaborating with BBC Worldwide on plans for fixed attractions based on some of the British broadcaster's most famous brands.
Top Gear, CBeebies, Earth and Walking With Dinosaurs – among the BBC's most recognised IPs – have been proposed as candidates for permanent attractions, it was revealed at the Euro Attractions Show (EAS) in Gothenburg, Sweden.
Forrec has been hired to deliver a series of prototypes for each of the four TV series. The prototype visitor experiences are being designed for BBC Worldwide, a commercial arm of the BBC, which is seeking to enter the attractions market.
No designs have been officially released, but it's believed the CBeebies IP could be an FEC-style, resident-focused, educational attraction that could be situated in larger shopping malls and similar sites, while Walking With Dinosaurs could be a bigger-budget attraction which would be replicated only a few times.
"One of the main differences between watching TV and the attractions business is that it's a group experience," said Matt Dawson, a director at Forrec. "We want to take the essence of those brands and connect that with what an attraction can deliver."
A Top Gear attraction would capture the personality of the show, a hands-on experience-driven concept that would enable visitors to interact and compete with one another.
"We do our own analysis, looking at the touchpoints for people who experience the IP in its current form, and what the touchpoints could be in the attractions world, that are unique to the attractions business," Dawson added.
"Each attraction design for the four brands is completely different, with different audiences and different markets."
All the ideas are being developed with the aim of finding partners and investors, in particular in China, Southeast Asia and the Middle East.
Forrec is also working with the WWE on an attraction built around the popular wrestling brand.
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Early-onset MS inspired Adria Lake to explore resilience as both a healing modality and an approach to design in the creation of her new home and company headquarters in Colorado