1Rebel gets ready to rumble with second City site
by Jak Phillips | 10 Aug 2015
(L-r) 1Rebel founders James Balfour, Giles Dean and operations director Kevin Yates
Boutique fitness chain 1Rebel isn’t pulling any punches with its forthcoming second studio, adding a combat-themed class called Rumble to its high-intensity offering.
Due to debut on 1 September at London’s Broadgate Circle, the new site is a mere 600m from the first 1Rebel at St Mary Axe, and operations director Kevin Yates says the clubs have been designed to complement each other.
“The opportunity with having clubs close together is we now have three unique programmes - Ride, Reshape and Rumble - which offers our guests much more variety and class availability,” Yates told Health Club Management.
“We’ve spent lots of time looking over the growth of group programmes and two key areas we believe the consumer wants more of are yoga and boxing. We’ve chosen the latter as we believe the market requires a high-end boutique and quality workout that incorporates a mixture of mixed martial arts and boxing along with HIIT training.”
Rumble, which Yates co-designed with 1Rebel trainers Pierre Pozzuto, Mila Lazar and fitness expert Dean Hodgkin, will be offered at Broadgate Circle alongside the Reshape class which has proved popular at St Mary Axe. Escape Fitness has helped design bespoke equipment for Rumble, while Reshape classes feature Woodway 4Front treadmills and the patented 1R workout box containing a variety of free weights.
Once again, 1Rebel will be placing a big emphasis on the decor, offering classes in an environment which is “designed to impress.”
“This new site is so unique and the studio is probably one of the first group exercise studios to be a perfect round circle,” added Yates of the 8,000sq ft (743sq m) setting. “The design of the facility will again win awards with many unique features.”
Yates also hinted at further expansion, revealing that the chain is currently working on a number of locations from London to Scandinavia and Asia.
To read an interview with the team behind 1Rebel, from the February edition of Health Club Management, click here.
27 Jan 2015
1Rebel launches first boutique in City of London
26 Aug 2014
Steve Barrett to join fitness startup 1Rebel as programme director
16 Jul 2014
Exclusive: 1Rebel gym chain hits £1.15m crowdfunding target in 11 days
02 Jul 2014
Fitness startup 1REBEL embarks on crowdfunding venture
FEATURE: CLAD people – James Balfour, Giles Dean and Kevin Yates
FEATURE: New opening – Rebels with a cause
Boutique fitness chain 1Rebel isn’t pulling any punches with its forthcoming second studio, adding a combat-themed class called Rumble to its high-intensity offering. Due to debut on 1 September at London’s Broadgate Circle, the new site is a mere 600m from the first 1Rebel at St Mary Axe, and operations director Kevin Yates says the clubs have been designed to complement each other. “The opportunity with having clubs close together
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