Mather to design new beer exhibition in Brussels
by Tom Anstey | 31 Jul 2015
Design consultancy Mather has been awarded the contract for a new project in the heart of Brussels dedicated to Belgian beers.
Working alongside local architects Robbrecht en Daem and Baneton Garrino, Mather will convert the former Brussels Stock Exchange into the Belgian Beer Palace exhibition, which is hoping to rival the likes of the Guinness Storehouse in Dublin and the BRC-designed Heineken Experience in Amsterdam.
Occupying two floors of the Palais de la Bourse, the exhibition will include spaces for visitors to learn about and experience more than 1,000 different beers brewed across the country. A ‘Belgian Beer Passport’ will be a highlight of the exhibition, allowing visitors to build a menu of beers to try on their visit, which they can sample at the end on the building’s panoramic rooftop bar, which also offers expansive views of surrounding Brussels.
The experience will also teach visitors the history of Belgian beer, as well as offer a look at the brewing process in a series of interactive galleries, before entering a beer lab where they can discover tastes and match them to a complementary regional dish.
“The exhibition will be developed in harmony with the historic building and will showcase the rich history of the brewing industry and how this culture has evolved in Belgium,” said Dan Proctor design director at Mather. “We aim for the exhibition to show the spirit of invention that is unique to Belgian brewers.”
The attraction is set for late 2018 and will be funded by the Brussels Region, the European Fund ERDF, Beliris – City of Brussels, and the Belgian Brewers.
Credit: Mather & Co
Credit: Mather & Co
12 May 2015
Heineken Experience marketing campaign leads curious visitors directly to its door
18 Nov 2009
Heineken Experience receives Thea Award
02 Sep 2003
Guinness Storehouse revamp
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"Culture is the beating heart of this project"
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
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