Fitness First unveils ‘invitation only’ club concept
Fitness First Group has today (20 May) revealed details for its exclusive new health club concept, Gravity.
With a joining fee in the region of £1,500 and membership costing £300 per month, the invitation only proposition is targeted squarely at high-powered business executives. Its inception was influenced by Fitness First research which found 94 per cent of C-Suite executives would prefer a private, premium and personalised environment to help them achieve their health and wellness goals.
The development marks the latest chapter in Fitness First Group CEO Andrew Cosslett’s quest to move the brand up-market and diversify from mainstream gyms into new concepts that can be scaled up around the world. The luxury sector is familiar territory for Cosslett, who was previously chief executive of Intercontinental Hotels Group (IHG).
The first Gravity health club will launch in Singapore in July, with ambitions of bringing a marquee site to London at a later date. The S$9.5m (US$7.3m, €6.5m, £4.7m) gym will be located at the top of the new CapitaGreen Tower in the Singapore Central Business District, offering “spectacular” views of Marina Bay.
The gym will have a strong focus on personal training, with membership packages offering numerous 1:1 sessions and physiological analysis. In addition to top-of-the-range kit, there will be an outdoor deck for a variety of al fresco workouts. Also on site is an outdoor pool, a spa offering a wide range of treatments and a 6,500sq ft (604sq m) restaurant scheduled to open in October.
Gravity will champion holistic healthcare, with a range of visiting health practitioners offering specialist treatments such as personalised nutrition programmes, custom-made vitamin supplementation and a number of alternative therapies. A digital healthcare app has been developed to help members track their progress and schedule appointments for health treatments. The app also creates a closed community network exclusively for members.
“Conceived with the needs of business executives and individuals of discerning taste in mind, Gravity is a new category of health club that aims to enable these busy executives to embrace the luxury of health and wellness,” said Simon Flint, CEO of Fitness First Asia.
“Gravity will set new standards in fitness management in Asia and serve as an hub for innovation leading the evolution of new products and services across the Fitness First Group.”
Exclusive: Fitness First ‘out of running’ for LA fitness takeover
Exclusive: Colin Waggett to helm group of high-end London health clubs
Fitness First’s Andrew Cosslett: We’ve turned a corner
Fitness First trains sights on LA fitness London clubs
Fitness First Germany sale ‘still on,’ says MD
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Across Denmark, a charity is turning industrial buildings into centres for street sport and art. As the concept prepares to go global, we speak to the people making it happen