Technogym
Technogym
Technogym

Design: Will.i.am and Coca-Cola bring recycled plastic furnishings to W Hotels

by Helen Andrews | 15 Apr 2015

Musician will.i.am and The Coca-Cola Company have partnered with Starwood’s W Hotels brand to bring recycled plastic products to properties across the world – promoting sustainability as a stylish lifestyle choice.

A new brand – called Ekocycle – has been launched to create a range of products for hotels which recycle plastic.

The first is the ‘Mobile Charger and Accessory Valet’ (MCAV) – a USB charging device that also acts as a jewellery/watch stand and alarm clock.

Developed by Taipei-based engineering firm Miniwiz, the device is partially made from three recycled plastic bottles. It comes in six colours and will soon be on the nightstands of every W Hotel room around the world.

To recycle even more plastic, Ekocycle has made branded bed sheets, manufactured in part by using rPET – polyester partially made using recycled plastic.

Starting in North America, with global expansion across all W sites expected, each king size sheet set uses approximately 31 recycled 20 oz (570g) plastic bottles. This equates to more than 268,000 plastic bottles being used across all W Hotel beds in North America.

Starwood says guests won’t feel a difference. “These more sustainable sheets are made using the same high quality process as the W brand’s current luxury bedding, with the only difference being the use of recycled polyester instead of new polyester,” reads a statement.

Ekocycle was born after will.i.am was inspired to turn waste left behind at a Black Eyed Peas gig into recycled sought-after objects and joined forces with The Coca-Cola Company.

Starwood Hotels, parent company of W Hotels, says it shares a similar positive vision for global sustainability.

The Ekocycle branded items have launched at the flagship W New York first, with plans to eventually roll out across all W sites worldwide. Items will soon also be available for sale on theW Hotels website, with sheets starting at $207 and the MCAV priced at $75.

Related stories
24 Oct 2014

Will.i.am enters wearables market with ‘smart cuff’ offering

16 Sep 2014

Coca-Cola sponsors more than 6 out of 10 water and theme parks

16 Sep 2014

Coca-Cola to stamp brand on London Eye in new sponsorship deal

12 Mar 2013

Will.i.am launches education scheme at Science Museum

FEATURE: ukactive update – Partnering with Coca-Cola

Musician will.i.am and The Coca-Cola Company have partnered with Starwood’s W Hotels brand to bring recycled plastic products to properties across the world – promoting sustainability as a stylish lifestyle choice. A new brand – called Ekocycle – has been launched to create a range of products for hotels which recycle plastic. The first is the ‘Mobile Charger and Accessory Valet’ (MCAV) – a USB charging device that also acts
CLD,HHR,HOT,RST,TOU,TVL,PHR,ECO
Will.i.am was inspired to turn waste left behind at a Black Eyed Peas gig into recycled sought-after objects and joined forces with The Coca-Cola Company / Shutterstock
More news
News stories: 1 - 30 of 7782     
 
 
 
News stories: 1 - 30 of 7782     
 
 
 
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Jeyran Aliyeva is one of the most successful volleyball players on the Azerbaijani national team. She is an ambassador for the European Games and features in the marketing campaign
"The land was previously occupied by an oil refinery so we installed isolation layers before laying the pitch"

Azerbaijan is investing in sport, tourism and architecture to turn itself into a global destination. We take a look at the newly opened Baku Olympic Stadium

London’s German Gymnasium by C&P won World’s Best Overall Restaurant at the Bar & Restaurant Design Awards in October 2016
Norden studied architecture at Westminster, before joining C&P in 1997. She completed her MA at the Royal College of Art in 2000
"We didn’t want in-your-face sporting references; just subtle things that allow you to tell a story"

The Conran & Partners director outlines the trends shaping hospitality design

AEW Architects designed the hotel, which features contemporary design and bold colours
Giggs, Scholes, Butt, and Gary and Phil Neville are behind the project
"When we dreamt of building the first Hotel Football, we knew exactly what we wanted it to be"

The next phase for the Manchester sport-themed hotel

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Zaha Hadid was responsible for the architecture and the interiors of the communal spaces at the 1000 Museum residential tower in Miami It is under construction
Schumacher joined Zaha Hadid Architects in 1988 after studing architecture in Stuttgart and London
"Zaha was a star… very courageous, very driven in terms of wanting to excel"

The director of Zaha Hadid Architects on how ZHA plans to keep innovating with passion

McLennan used as much local and salvaged material as possible during the construction of Heron Hall. The structure is made primarily from rammed earth and local timber
"If you look closely at the walls, they almost look like layers of the Grand Canyon. When you use rammed earth, you get wavy lines where the material has been compacted"

Well building guru Jason McLennan opens his home and shares his thoughts about environmental design with Well Home

The book was published in 2019 by RIBA Publishing
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

Mahdavi designed pastel interiors for the recently opened Laduree store and cafe in Tokyo
After working for Christian Liaigre in Paris, Mahdavi launched her practice in 1999
"I never thought it was a talent. I just did it very naturally, without thinking"

The ‘queen of colour’ on her nomadic childhood, being fearless and choosing the exact right shade of pink for the Sketch Gallery restaurant

cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym