Disney ticket price breaks US$100 mark
Magic Kingdom at Walt Disney World is the first theme park to break the US$100 (€88, £65) admission fee, after a price hike which came on Sunday (22 February).
Jumping from US$99 to US$105, the family attraction also raised prices at its other parks in Orlando and California, though those remained slightly below US$100.
"A day at a Disney park is unlike any other in the world, and there is strong demand for our attractions and entertainment," said a Disney spokesperson. "We continually add new experiences, and many of our guests select multi-day tickets or annual passes, which provide great value and additional savings,"
The price hike comes on the back of strong attendance growth at Disney’s parks and resorts across the US. In the last quarter, revenue rose 9 per cent to US$3.9bn (€3.4bn, £2.5bn). In the past five years, Disney has invested more than US$8bn into improving its US parks, opening new attractions including Cars Land in California and doubling the size of Fantasyland at Magic Kingdom in Florida.
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