First permanent Walking Dead attraction opens in Spain
by Tom Anstey | 03 Dec 2014
The attraction is themed around the show's most recent season / AMC
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain.
Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish the year-round ‘Walking Dead Experience’, inspired by the show’s most recent series.
Created in conjunction with the show’s development team, the maze features separate zones from the show, such as the governor's house, the prison, the cellblock where the zombie infection began and Terminus. Each area is ‘overrun’ with actors playing zombies or ‘walkers’ as they are known in the show.
“Theme park attractions are a natural fit for The Walking Dead franchise and it is clear to us that Parque de Atracciones de Madrid understands what resonates with fans of the series," said Martine Berreitter, director of operations and international business for Striker Entertainment. "This partnership will be what we anticipate to be the first of many permanent attractions worldwide.”
AMC’s hit zombie TV show The Walking Dead has found its first permanent home in a visitor attraction, with a horror maze launching at Parque de Atracciones de Madrid in Spain. Proving incredibly popular as a seasonal horror attraction, the partnership has been brokered by Enjoy Brand Licensing – the company which represents the Walking Dead brand in Spain and Portugal – and global licensing agent Striker Entertainment, to establish
TAW,VAT
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