Visit Cornwall turns to culture tourism for new campaign
by Jak Phillips | 12 May 2014
The Tate St Ives (pictured) is one of Cornwall's biggest cultural attractions / Paul Watts
Tourism leaders in Cornwall are aiming to build on the £180m a year brought in by cultural attractions as part of a 10-year campaign to attract more holidaymakers out of season.
Cornwall and the wider south west region was badly-affected earlier this year by storm-imposed railway line closures, estimated to have cost £50bn in lost tourism income.
The new campaign, spearheaded by Visit Cornwall, aims to bring a welcome shot in the arm to tourism businesses by increasing the estimated 10 per cent of visitors who flock to the region for its literature, artists and galleries, such as Tate St Ives and the Minack Theatre.
Overall, tourism attracts five million visitors a year to Cornwall, and the new campaign will aim to integrate cultural attractions into holidaymakers’ traditional itineraries.
“We’re hoping to promote both our big cultural attractions like Tate St Ives and the Tudor gardens, as well as smaller, lesser-known attractions around mining, art galleries and artist’s studios,” a Visit Cornwall spokesperson told Leisure Opportunities.
“For example, we’ve just added a new amphitheatre to the Tudor gardens site and it’s all about making these attractions more accessible. This is going to be a big campaign going forward."
Tourism leaders in Cornwall are aiming to build on the £180m a year brought in by cultural attractions as part of a 10-year campaign to attract more holidaymakers out of season. Cornwall and the wider south west region was badly-affected earlier this year by storm-imposed railway line closures, estimated to have cost £50bn in lost tourism income. The new campaign, spearheaded by Visit Cornwall, aims to bring a welcome shot
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