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Raison d'Etre to launch four-star brand

Anna Bjurstam, who took over the sole ownership of spa consultancy Raison d'Etre in April, has announced that the company will launch a new four star brand this year.

Bjurstam said exact details are yet to be confirmed but added that she was looking to at a number of models for a roll out - including a partnership with a four star hotel chain.

"The concept will be geared towards the younger market," she told Spa Business. "The aim is to introduce socialising into the spa journey."

Anna Bjurstam, who took over the sole ownership of spa consultancy Raison d'Etre in April, has announced that the company will launch a new four star brand this year. Bjurstam said exact details are yet to be confirmed but added that she was looking to at a number of models for a roll out - including a partnership with a four star hotel chain. "The concept will be geared towards
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