McFIT news
News stories: 1 - 4 of 4
First of four new look McFit gyms relaunches in Munich, as part of a multi-million brand refresh
by Kath Hudson | 01 Nov 2024
The multi-million revamp of McFit continues, with the completion of its first new-look studio in Munich Laim, which will soon be followed by three more in the city. “The modernisation offensive in Munich is an important step for the McFit brand and a strong signal for the future,” says Stephan Pallmann, director brand and customer management RSG Group. “We are certain that the fresh look and new ideas will offer
McFit will have dedicated women-only spaces as part of design-led 'modernisation offensive'
by Kath Hudson | 31 Jul 2024
Having piloted the McFit rebrand earlier this year, RSG Group has now lifted the lid on the details of its “modernisation offensive.” The McFit makeover was trialled at clubs in Vienna and Heilbronn earlier this year and now the multi-million Euro rebrand is set to roll out across the estate. Between September and December, four studios in Munich and one studio in Cologne will be reopened with the rebrand. Further
Music, design and fitness combined for McFit's new European gym concept
by Kim Megson | 23 Mar 2017
German fitness operator McFit has launched a new gym concept centred around design and music. The first John Reed Fitness Music Clubs launched in the cities of Bonn and Salzburg in late July 2016. To date, nine have been opened in Germany, Austria, Italy and Hungary, and McFit wants to have 30 studios open by the end of 2017. Each club has its own unique design, with furnishings and features
Futuristic Berlin gym introduces McFit's virtual 'Cyberobics' workouts
by Kim Megson | 08 Mar 2017
Fitness giant McFit has launched a new Cyberobics ‘concept store’ in Berlin, showcasing the company’s plans to roll out health clubs where “the real and virtual world melt through complete immersion.” Called World of Cyberonics, the €10m (US$10.6m, £8.7m) venue is a showcase for McFit’s line of international virtual-only studios, which it is introducing across Europe. The company’s in-house design team have visualised the space, which combines contemporary architecture with
News stories: 1 - 4 of 4
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