Experience news
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
by Magali Robathan | 29 Jan 2024
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences. Timed to coincide with the 20th anniversary of the Peppa Pig preschool brand in 2024, the collaboration will see the launch of Peppa Pig Park in Gunzberg, Germany later this year, as well as the launch of the Lego Duplo Peppa Pig area at Legoland Billund Resort in Denmark. Mainland Europe’s first standalone Peppa Pig
Back in time – visitors experience 1960s healthcare in Black Country Museum's new living history centre
by Tom Walker | 01 Nov 2023
Black Country Living Museum in Dudley, UK, has opened a life-sized replica of a healthcare centre for infants, offering visitors an opportunity to discover how new and expectant mothers in the early 1960s were cared for and supported. The new Lea Road Infant Welfare Centre is housed in its own building, allowing visitors to explore a waiting room, doctor’s surgery, a dispensary and other exhibits – as well as meet
Meow Wolf opens The Real Unreal psychedelic experience in Grapvine, Texas
by Tom Walker | 17 Jul 2023
Meow Wolf has opened its fourth permanent exhibition in Grapevine, North Texas. Called The Real Unreal, the immersive art attraction is being described as a "psychedelic playground for adults and kids alike". Located at the Grapevine Mills mall, the attraction was created by Meow Wolf's in-house team of artists in partnership with 38 Texas-based artists. After entering what seems like a normal house, guests are transported into a ‘realm of
Warner Bros. and Infinite Reality launch metaverse experiences for live sports fans
by Frances Marcellin | 07 Nov 2022
Warner Bros. Discovery Sports (WBD Sports) and metaverse services provider Infinite Reality have entered into a multi-year agreement that will deliver new immersive and interactive metaverse experiences to sports fans. The scope of what’s on offer – described as “new avenues for sports communities, athletes and brands to interact with each other within unique virtual environments” – can be experienced and previewed for the first time at the UCI Track
Mather & Co-designed Gretna Green Experience opens to the public
by Tom Walker | 10 May 2022
A visitor attraction celebrating the history of the Scottish parish of Gretna Green – and its heritage as a destination for 'runaway marriages – has opened to the public. Gretna Green, located just inside Scotland on the border with England, first became famous for its weddings nearly 260 years ago, following the Clandestine Marriages Act 1753. The act prevented couples under the age of 21 from marrying in England or
400-year-old mineral spring will power Preidlhof’s €2m medicinal bath experience
by Megan Whitby | 10 Dec 2021
Destination spa and health resort Preidlhof in Naturno, South Tyrol, will open a new medicinal bathing facility later this month, following a five-year development programme. Costing €2m (US$2.26m, £1.7m), the new hydrotherapy experience will include an 80sq m indoor pool and a number of private whirlpool baths. The main pool is a retrofit of an existing swimming pool tank, which has been excavated and rebuilt to accommodate the specialist pipework
Design trends: Soneva Fushi reveals fine-dining zipline experience
by Tom Walker | 05 Nov 2021
Soneva Fushi resort in the Maldives has unveiled a "world-first" dining experience, which will take guests high among the treetops. Called Flying Sauces, the new eating option will offer guests the opportunity to combine culinary excellence with views across the resort. Guest will embark and soar along a 200m (656ft) zipline, before reaching a specially constructed dining platform, suspended 12m (40ft) in the air. Once at the platform, visitors will
Winter Glow lights up historic Bruges via PWL's luminous walk-through experience
by Andy Knaggs | 01 Jan 2020
The historic Belgian city of Bruges has been illuminated with a 2km (1.2mi) walk-through lighting and visual experience for the festive "Wintergloed" (Winter Glow) season, using atmospheric light installations from Painting with Light (PWL). The company was commissioned by Bruges Plus, the organisation responsible for the city's cultural events, and has designed a series of ephemeral lighting and projection-mapped installations in six different areas, each inspired, according to PWL, by
Alchemist restaurant Copenhagen by Studio Duncalf features digital ceiling to create immersive experiences for diners
by Stu Robarts | 14 Oct 2019
London-based interior design firm Studio Duncalf has designed a new Alchemist restaurant in a former industrial warehouse that previously housed boat-building and set design workshops in Copenhagen, Denmark. Studio Duncalf split the 2,500sq m (27,000sq ft) warehouse into a number of different rooms, with the aim of "taking the diner on a journey through a sequence of different spaces each with a different ambience." Guests enter the restaurant through a
From Wellington Bombers to Formula 1, Mather & Co and Cube Design create the Silverstone Experience
by Andy Knaggs | 11 Oct 2019
The Silverstone Experience, a journey through the home of British motor racing, is to open in a refurbished WW2 RAF hangar later this month. The £20m (US$24.6m, €22.3m) development has taken seven years to bring to fruition and included the restoration of the 4,000sq m (13,100sq ft) hangar. Led by architect Jane Lock-Smith of Cube Design, the project required more work than was initially expected, with the hangar having to
Scape launches city-scale augmented reality to create immersion for use in experience design
by Andy Knaggs | 17 Sep 2019
Technology company Scape Technologies has gathered street-level data for 100 cities around the world, that it says can be used to create a new baseline for 3D mapping and enable city-wide augmented reality applications. The collection of more than two billion images has been taken by the company's local teams and will help the transition to electronic devices of the near future, in which cameras don't just take pictures but
Gillespies create immersive savannah grasslands experience for Chester Zoo
by Sam Boggon | 06 Sep 2019
Chester Zoo has announced it will build “an extensive African savannah”, designed by Gillespies in partnership with Darling Associates and BDP. The Grasslands scheme will incorporate a restaurant with views across the savannah and overnight accommodation in the form of 28 lodges and 14 safari-style tents. It will be home to multiple rare and endangered species including zebras, giraffes, antelopes and ostriches. The scheme is aimed in part at helping
JRA create branded experience centre for Toyota in Texas
by Andy Knaggs | 14 Aug 2019
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas. The company says the centre, which was planned, designed and project managed by experience designers JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all
BIG's twisting bridge in Norway has the potential to reimagine the museum experience
by Andrew Manns | 05 Jun 2019
The Twist – a museum designed by Bjarke Ingels Group (BIG) – is set to make its debut on 18 September in Hønefoss, Norway. Situated in the Kistefos Museum's 270,000 sq m sculpture park, the new structure – which has been described as an “art museum, sculpture, path in the landscape, and bridge" – spans the Randselva river. The Twist will house three galleries dedicated to contemporary art The site used
Conran and Partners unveil first UK Anatolian dining experience in London
by Megan Whitby | 29 Jun 2018
Architecture studio Conran and Partners have designed an immersive Anatolian restaurant in London’s Mayfair. Rüya, which has opened this month, is described as “the first of its kind in Europe”. Run by restaurateur Umut Özkanca and the Dogus Restaurant Entertainment and Management Group, it is a showcase for the cuisine of Anatolia – the region in Turkey that forms the westernmost protrusion of Asia. Housed in The Grosvenor House Hotel,
Four design teams shortlisted in project to 'magnify' Eiffel Tower visitor experience
by Kim Megson | 04 May 2018
Four design teams have been shortlisted for a project to reimagine the Eiffel Tower's visitor experience. Groups led by AL_A, Gustafson, Porter + Bowman, Agence Ter and Koz Architectes are in the running for the large-scale project, which covers a 540,000sq m area either side of the River Seine. Paris mayor Anne Hidalgo has voiced the city’s ambition to make every visit to the landmark more enjoyable and accessible by
Swooping Bighorn Clubhouse 'a tableau for a new lifestyle experience'
by Kim Megson | 22 Feb 2018
The leader of a Californian golf club claims to “have walked through the threshold of the future” by overseeing the construction of a luxurious new Clubhouse that provides a “tableau for a new lifestyle experience.” R D. Hubbard, chair of the Bighorn Golf Club in Palm Desert, said the site's former clubhouse was torn down in 2016 in order to be replaced by a building “that is as much about
GSM Project selected to design 'world class' visitor experience for Patna Science City
by Kim Megson | 13 Feb 2018
Three firms have been commissioned to develop a “world-class” Science City attraction in central Patna, India. Exhibition designer GSM Project, architect Flying Elephant Studio and project management firm Gleeds have been selected for the project by the government of Bihar following a call for tender. The 30,000sq m (323,000sq ft) Dr. A. P. J. Abdul Kalam Science City, named after India’s former president, will promote “the past, the present and
GSM Project creates immersive exhibitions for Canada Science and Technology Museum
by Kim Megson | 02 Dec 2017
Designers GSM Project have delivered three exhibition spaces for the new Canada Science and Technology Museum in Ottawa, allowing visitors to “discover innovations and technology through immersive experiences”. The three galleries include 19 integrated interactive and media displays and a number of large-scale exhibits. The first gallery, ‘Into the Great Outdoors’, showcases more than 100 years of technological developments geared toward conquering and roaming vast landscape – from bicycles to
Engines ready! Triumph Motorcycle launches visitor experience
by Alice Davis | 24 Nov 2017
With admirers from Steve McQueen to Marlon Brando, Clint Eastwood to George Clooney, Pink to David Beckham – the iconic Triumph motorbike will be celebrated by all thanks to a new attraction opened in Hinckley, Leicester. The Triumph Factory Visitor Experience is laid out across eight themed zones, aimed at engaging its guests with the story of the historic manufacturer and demonstrating its prowess in design and engineering. Edinburgh-based Studio
It's official – good design creates great experiences, according to Gensler research
by Kim Megson | 08 Nov 2017
Architects and designers breathe a sigh of relief... design officially has a quantifiable impact on human experience. That, at least, is the verdict of global architecture and planning firm Gensler, who have published a new index they claim proves, once and for all, that design is a critical factor in determining how we feel about the spaces we occupy. The Gensler Experience Index is the result of a multi-year, mixed-methods
Quebec ice hockey and entertainment arena to deliver 'unrivalled spectator experience'
by Kim Megson | 23 Oct 2017
Canadian architects Lemay and US studio CannonDesign have created a striking, transformable arena in the city of Laval, Quebec, billed as “the most popular new sports destination in the region.” Place Bell is the new home of hockey team Laval Rocket – an American Hockey League (AHL) franchise – and features a 10,000-seat arena. It also boasts a 2,500-seat Olympic speed and figure-skating arena and a regular, 500-seat skating rink,
Real Madrid plans interactive football experience in China
by Tom Anstey | 18 Sep 2017
Real Madrid football club has announced plans to create an interactive football experience centre as part of a major development in Zhuhai, China. Business conglomerate the Lai Sun Group is behind the development – an integrated tourism and entertainment project called Novotown – which will, in its second phase, feature the world-first Real Madrid experience. Utilising advanced technologies, entertainment elements and football, visitors will be able to experience a number
BRC create immersive Power of Rock experience for Cleveland's Rock and Roll Hall of Fame
by Tom Anstey | 30 Jun 2017
Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July). The I.M Pei-designed Hall of Fame is currently undergoing a multi-year transformation led by BRC Imagination Arts. In addition to its new Power of Rock
Jack Rouse Associates to develop visitor experience for Kodak
by Tom Anstey | 25 Apr 2017
Kodak has announced plans to create a brand home in Rochester, New York, with leading design firm Jack Rouse Associates (JRA) selected to plan, design and implement the 9,000sq ft (836sq m) Experience Centre. Part of a 10-year masterplan to breathe life into the Eastman Business Park, the centre will explore Kodak’s innovations in photography, film, printing, digital imaging, and chemistry. Telling the story of the Kodak brand, the centre
Cale Heit to take reins from Forrec CEO Gordon Dorrett
by Alice Davis | 14 Mar 2017
After 30 years, Gordon Dorrett is stepping down as CEO and president of Forrec, with Cale Heit taking over from October 2017. Heit, who serves as executive vice president of operations at the experience design and architecture firm, started with Forrec as a landscape architect 25 years ago. He worked his way up through the ranks to lead the theme parks business before taking his current role. Dorrett, who joined
New York NFL Experience attraction set for November opening
by Alice Davis | 27 Feb 2017
A state-of-the-art attraction themed around the National Football League (NFL) in the US will open in New York City in November under the leadership of former New York Cruise Lines CEO Danny Boockvar. The NFL Experience, which is being created by Cirque du Soleil and the NFL, will feature high-tech displays, interactive media and a 350-seat 4D theatre that will be play 20-minute films immersing visitors on the sidelines or
BIG to design San Pellegrino bottling plant and visitor 'Experience Lab' after competition triumph
by Kim Megson | 15 Feb 2017
Bjarke Ingels Group (BIG) will design a new factory and visitor experience for mineral water company San Pellegrino, after finishing top of an international competition for the project. The studio revealed their sinuous design for the 17,500sq m (188,000sq ft) complex, which will “guide visitors through the 30-year journey of the natural mineral water,” is inspired by “the serpentine run of the Brembo river and the sloping Alpine mountainsides.” San
Jamaica's Appleton Estate rum tour getting US$7.2m upgrade
by Tom Anstey | 16 Jan 2017
Work is progressing on a US$7.2m (€6.8m, £6m) upgrade to Jamaica’s Appleton Estate Rum Tour, with Jack Rouse Associates (JRA) taking charge of completely redeveloping the historic brand’s visitor experience. Scheduled for completion in October 2017, work will include the renovation of the existing sugar estate and distillery that has been handcrafting rums since 1749, with the addition of modern rum tasting rooms, an expansive retail store, and a new
GSM to design New York's One Vanderbilt skyscraper observation deck
by Kim Megson | 09 Dec 2016
Experience design studio GSM Project has announced it will design the upcoming observation deck attraction at One Vanderbilt, a 1,400ft (426m) skyscraper scheduled to open in New York City in 2020. The indoor-outdoor platform will offer panoramic views of the cityscape, including nearby landmarks the Chrysler Building and the Empire State Building. Located more than 1,000ft (304,8m) above the ground, it has been dubbed “the most exciting observation deck experience
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