Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB

It's official – good design creates great experiences, according to Gensler research

We’re now able to prove that design is the X factor that takes a good experience and makes it great
– Andy Cohen, Gensler co-CEO

Architects and designers breathe a sigh of relief... design officially has a quantifiable impact on human experience.

That, at least, is the verdict of global architecture and planning firm Gensler, who have published a new index they claim proves, once and for all, that design is a critical factor in determining how we feel about the spaces we occupy.

The Gensler Experience Index is the result of a multi-year, mixed-methods investigation that combined qualitative and ethnographic research, such as 30 two-hour interviews with people in five markets across the US, with quantitative research, including a nationwide, panel-based survey of over 4,000 respondents.

The research combined known drivers of creating a human experience – product, brand and service quality – with design factors, which Gensler claim “have not previously been factored into the formula”.

The results demonstrate that design is the key differentiating factor “between a good experience and a great one” and offer “a holistic framework for understanding human experience across retail, public spaces and workplaces”.

The findings revealed that:

• The quality of experiences at the “best-designed” spaces was rated nearly twice as high as those at the “worst-designed” spaces.

• Places designed to accommodate multiple activities — from working to socialising to exercising and everything in between — are far more likely to result in great experiences.

• More than half of consumers go to retail stores for reasons other than shopping, and three out of four who visit retail stores without the intent to buy end up making a purchase.

• People are 10 times more likely to share their in-store experiences on social media if those stores have unique design features. For workplaces, they are six times more likely, and for public places, three times more likely.

• Places that are considered "beautiful, unique, authentic, inspirational, intuitive, and welcoming" offer the best overall experiences.

Gensley concluded that a person’s intention when visiting a space, combined with their expectations, quality of interactions and quality of the space “together inform how it will be perceived”.

“The way people work, shop, and live has evolved dramatically — and our clients are constantly asking, ‘How is design the differentiator in creating great experiences?’”, said co-CEO Andy Cohen.

“We're seeing an exponential increase in people’s expectations of place-making and space. Our clients are looking to create human experiences that help them stand out to customers, visitors and employees. We’re now able to prove that design is the X factor that takes a good experience and makes it great.”

He added that businesses that do not invest in design are overlooking an opportunity to improve sales, build consumer loyalty and engage employees.

According to the Index, public spaces are the most aspirational space type, with one out of five users visiting specifically for inspiration or to learn something new.

“Every space we studied supported a strikingly wide variety of activities – a symptom of today’s everything/everywhere culture and a recognition that the spaces we spend time in must reflect the ‘blur’ of our modern lifestyles,” said Gensler.

“As we continue to conceptualise and create great places, public spaces offer a number of lessons that can be adapted to any space type, and with good reason.

"Public spaces support the widest diversity of experiences, offer some of the best experiences overall, and are the most likely to be shared on social media by visitors. Why? Their capacity to support unstructured time – providing a platform for reflection, inspiration, and unplugging as well as fun, socialising, and work – is a lesson in variety and adaptability. Their diversity and welcoming nature prove to be key components of success too, a goal toward which every space should aspire.”

The full Gensler Experience Index is available here.

Gensler  Gensler Experience Index  public space  architecture  design  wellbeing 
Related stories

FEATURE: Editor’s letter – Defending the public realm

Architects and designers breathe a sigh of relief... design officially has a quantifiable impact on human experience. That, at least, is the verdict of global architecture and planning firm Gensler, who have published a new index they claim proves, once and for all, that design is a critical factor in determining how we feel about the spaces we occupy. The Gensler Experience Index is the result of a multi-year, mixed-methods
CLD,ARC,DES
The Gensler Experience Index found that design is a critical factor in determining how we feel about the spaces we occupy / Eric Laignel
More news
News stories: 1 - 30 of 7617     
 
 
 
News stories: 1 - 30 of 7617     
 
 
 
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The Lingang Bird Airport scheme will see a wetland sanctuary and visitor centre created on reclaimed land
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

The Pompidou Centre opened in Paris in 1977
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Shawn Hausman and SHD principal Jessica Kimberley created the interiors
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

Grigoriou’s interiors work focuses on boosting wellbeing and reducing stress
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

De Portzamparc designed
the Museum of Brittany, which opened in Rennes in 2006
Elizabeth de Portzamparc
"We need to stop the destruction of our world through predatory practices. We need to think of the future"

The architect behind Nimes’ Musée de la Romanité on designing to counter loneliness and the need for more cultural buildings

features
Martin Jochman founded JADE+QA in 2013. He formerly worked for Atkins
"We didn’t want to put in any gimmicks. We wanted to create a building that’s inherently sustainable through passive sustainability"

When Martin Jochman set out to transform an old quarry into a luxury hotel, he faced some serious challenges

The spa and fitness centre on the 57th floor end in an infinity-edge pool with views across Philadelphia
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

The 5,000sq m spa is spread across four levels. The design and treatments fuse Eastern and Western influences
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

cladkit product news
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
cladkit product news
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
x
Sign up with CLAD for regular news updates
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB