BIG to design San Pellegrino bottling plant and visitor 'Experience Lab' after competition triumph

We propose to wash away the traditional segregation between front and back of house, and to create a seamless continuity between the environment of production and consumption
– Bjarke Ingels

Bjarke Ingels Group (BIG) will design a new factory and visitor experience for mineral water company San Pellegrino, after finishing top of an international competition for the project.

The studio revealed their sinuous design for the 17,500sq m (188,000sq ft) complex, which will “guide visitors through the 30-year journey of the natural mineral water,” is inspired by “the serpentine run of the Brembo river and the sloping Alpine mountainsides.”

San Pellegrino has bottled water at its plant in Bergamo, Italy, since 1899. It believes that opening an expanded €90m (US$95.1m, 76.4m) factory and a museum ‘Experience Lab’ can bring new economic, tourism, social and employment benefits to local communities across the surrounding Lombardy Region.

"Out of all the projects presented, BIG’s proposal was the most representative of our brand values and our company’s commitments," said Stefano Agostini, president and CEO of the San Pellegrino Group. "It will restore our role as Made in Italy ambassadors; tell an extraordinary and non-outsourceable story of mineral water; and generate real value and benefits for the community in which we operate."

BIG’s design is evolved around the concept of the architectural archway. Expanding and contracting arches will appear throughout the campus, creating a multitude of spaces and experiences. Visitors and employees “will walk through majestic vaults, covered tunnels, arcades and green pergolas that frame the history and heritage of the brand.” The seriality of the openings will reveal occasional views of the surrounding mountains and river.

BIG founder Bjarke Ingels explained that the vision is to create an authentic extension of the rational and functional architecture of the existing factory while paying homage to the classic elements of Italian architecture and urbanism.

"Rather than imposing a new identity on the existing complex, we propose to grow it out of the complex,” he said. “Like the mineral water itself – the new San Pellegrino Factory and Experience Lab will seem to spring from its natural source.

"We propose to wash away the traditional segregation between front and back of house, and to create a seamless continuity between the environment of production and consumption, and preparation and enjoyment."

BIG will partner with local architects Studio Verticale, landscape studio West 8 and engineers Arup, among other practices, for the next four years, with groundbreaking of the construction to take place in 2018.

Bjarke Ingels  BIG  San Pellegrino  Lombardy  Italy  architecture  design 
Related stories

Bjarke Ingels tipped for Greenland waterfront stadium project

Bjarke Ingels Group propose terraced superstructure to reignite LA's Arts District

Hyperloop One sign deal to develop super-fast passenger network for UAE and offer first glimpse of Bjarke Ingels' project designs

Six Senses opening first North American property in BIG-designed NYC tower

FEATURE: Movers & Shakers – Bjarke Ingels

Bjarke Ingels Group (BIG) will design a new factory and visitor experience for mineral water company San Pellegrino, after finishing top of an international competition for the project. The studio revealed their sinuous design for the 17,500sq m (188,000sq ft) complex, which will “guide visitors through the 30-year journey of the natural mineral water,” is inspired by “the serpentine run of the Brembo river and the sloping Alpine mountainsides.” San
CLD,VAT,HAM,ARC,DES
The factory and museum is expected to bring new economic, tourism, social and employment benefits to local communities / BIG
More news
News stories: 1 - 30 of 7409     
 
 
 
News stories: 1 - 30 of 7409     
 
 
 
latest jobs
Circa £40,000 per annum
Job location: Manchester, UK
company profile
Company profile: Dornbracht GmbH
Dornbracht is turning the bathroom into a LifeSpa: Dornbracht’s LifeSpa vision has taken the idea of health-oriented bathroom design to a new level.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Canova Suite, one of the hotel’s top suites, features an outdoor terrace with views across the city
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

Roosegaarde’s Space Waste Lab aims to upcycle space waste into sustainable products
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

Grigoriou’s interiors work focuses on boosting wellbeing and reducing stress
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Last word: Tina Norden
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

The family enlisted Keith Summerour to design the resort
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

features
Elizabeth de Portzamparc
"We need to stop the destruction of our world through predatory practices. We need to think of the future"

The architect behind Nimes’ Musée de la Romanité on designing to counter loneliness and the need for more cultural buildings

The guestroom interiors are by Foster + Partners
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

The Electric Lemon restaurant features glamorous interiors by Rockwell Group
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

cladkit product news
Tino Seubert x Theodora Alfredsdottir lighting collection inspired by mid-century furniture making traditions
The Corrugation Lights were inspired by midcentury and post-war furniture making techniques
London-based designers Tino Seubert and Theodora Alfredsdottir have teamed up to create Corrugation Lights, a lighting collection inspired by midcentury ...
Pelle DVN Table inspired by traditional Japanese carpentry
The DVN Table was created using Japanese joinery techniques
Lauren Heath-Jones
Jean and Oliver Pelle, the husband and wife team behind New York-based design studio Pelle, have created the DVN Table, ...
Canteen collection combines nostalgia with modern aesthetics
The Canteen collection was inspired by post-war British design techniques
Lauren Heath-Jones
Very Good & Proper (VG&P), a British furniture brand, has curated a new dining collection that combines traditional woodworking techniques ...
cladkit product news
Daniel Svahn creates furniture collection using repurposed table tops
The Goodies But Oldies collection features three pieces made from repurposed MDF table tops
Lauren Heath-Jones
Daniel Svahn, a Stockholm-based furniture designer, has created a new range of sustainable furnishings, made from recycled MDF tabletops. Svahn, ...
BIG partners with Louis Poulsen for new lighting collection
The Keglen collection is made up of four different pendants
Lauren Heath-Jones
BIG Ideas, the technology arm of renowned architecture firm Bjarke Ingles Group (BIG), has partnered with Danish lighting manufacturer Louis ...
XTU concept imagines life in the clouds
XTU's X Cloud concept is part of the Future and the Arts: AI, Robotic, Cities, Life - How Humanity Will Live Tomorrow exhibition at the Mori Art Museum in Tokyo
Lauren Heath-Jones
XTU Architects, a Paris-based architecture firm, has released images and renderings of X Cloud, a new concept that showcase a ...
cladkit product news
John Pomp Studios expands Tidal collection
The Eclipse Pendant light was inspired by the lunar eclipse
Lauren Heath-Jones
John Pomp Studios, a design practice based in Philadelphia in the US, has expanded its Tidal collection to include five ...
Space Popular creates video installation for the Gwangmyeongmun Gate in South Korea
Gate of Bright Lights was designed to show visitors how screens and digital interfaces have replaced physical objects the gateway between us and the rest of the world.
Lauren Heath-Jones
Multidisciplinary design firm Space Popular has created a video installation for the Gwangmyeongmun Gate at the Deoksugung Palace in Seoul, ...
Naval architect launches solar-powered floating pods
The Anthénea pod is a luxury floating suite that could be used as a spa or treatment suite
Lauren Heath-Jones
Naval architect Jean-Michel Ducancelle has designed a solar-powered floating hotel suite aimed at offering an eco-friendly and nomadic place for ...
x
Sign up with CLAD for regular news updates