Poldark provides marketing boost to Cornwall
Cornish tourism bosses are hoping for a bumper year after the BBC’s new Sunday night series, Poldark, provided an excellent shop window for the county’s spectacular scenery.
Harbour village, Charlestown, and fishing coves, Gunwalloe and Porthgwarra, were among the villages used for filming last summer.
Malcolm Bell, head of Visit Cornwall, said that if Downton Abbey can put Highclere Castle on the map then the West Country can expect similar hoards of crowds.
“Prime time coverage such as this can have substantial impact on a destination,” he said. “The opportunity is there to be seized and I look forward to working with the tourism industry to turn the success of the production into a success for Cornwall.”
Filming itself can bring up to £32,000 a day to the region, even before the tourist impact. Over the last year it is estimated that the south west has benefited from some £11m, thanks to crews filming on location.
Some operators have already started to make the most of the marketing potential. Koru Kayaking is running two hour kayak adventures around St Agnes Head, which takes in the featured coastline and the World Heritage Cornish Mining landscape.
Hallagenna Riding and Cottage Holidays, which provided stabling and accommodation for the stunt riders and horses while filming on the moors, has launched a new Poldark Trail, including Rough Tor and Brown Willy.
Poldark Mine, the location of underground mine scenes, is also open to visitors. Alternatively, WalkitCornwall is running walks through some of the mining areas used as locations, including Botallack Count House and Wheal Coates.
Bond boosts Glencoe visitor numbers by 40 per cent
Game of Thrones at the forefront of Northern Ireland tourism push
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Why shouldn’t sports facilities be beautiful? Across Asia, architects are creating landmark buildings for the public, discovers Christopher de Wolf