Bond boosts Glencoe visitor numbers by 40 per cent
by Tom Anstey | 11 Mar 2014
Daniel Craig most recently portrayed James Bond / Shutterstock
James Bond is being credited with helping to significantly boost visitor numbers to one of Scotland’s mountain landscapes last year after it was featured in the latest Bond film Skyfall.
Glencoe saw more than a 40 per cent increase in visitor numbers last year, thanks in part to Daniel Craig's depiction of Bond in the 2012 Blockbuster where the final scenes take place in the region.
According to Scottish Natural Heritage (SNH), 114,298 people visited Glencoe in 2013, up 41.7 per cent on the previous year.
“Scotland’s nature and landscape is a huge attraction for visitors, making an important contribution to our economy," said Ian Ross, SNH chair. “The Year of Natural Scotland campaign was all about getting people, from home and abroad, enjoying Scotland’s nature and reaping the associated physical and mental benefits.
“The celebrations, together with some fine weather and James Bond’s homecoming in Skyfall, appear to have had a very positive influence on many people and helped promote our outstanding natural environment.”
More than 60 films have used Scotland’s landscapes as an impressive backdrop, including the Harry Potter series and three other James Bond films.
SNH estimates the value to the Scottish economy of outdoor recreation is £2.7bn, with Scottish adults making 360 million visits to the outdoors in 2013.
James Bond is being credited with helping to significantly boost visitor numbers to one of Scotland’s mountain landscapes last year after it was featured in the latest Bond film Skyfall. Glencoe saw more than a 40 per cent increase in visitor numbers last year, thanks in part to Daniel Craig's depiction of Bond in the 2012 Blockbuster where the final scenes take place in the region. According to Scottish Natural
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