'Natural' trend sparks sales stall for haircare products, says research
Sales of hair styling products have stalled as consumers opt for the fashion-led ‘natural look’, according to a UK study by Mintel.
The leading global supplier of consumer, product and media intelligence, Mintel, has found that while total sales of haircare products – such as shampoo, conditioner and styling treatments – have grown by 2.7 per cent to reach £1.05 billion, styling products only increased 0.3 per cent between 2012 and 2013.
According to the study, the market for gel declined 7 per cent over the past year and sales of hair mousse slipped 5 per cent during the same time period – together amounting to a £3.7m drop in the haircare market – because their use was not à la mode.
“The natural look was popular in the beauty market in 2013, leading to a reduced reliance on products which create a styled look,” said Mintel’s senior beauty analyst Charlotte Libby.
“In terms of beauty, Unilever’s Dove brand has pioneered the increase in the more ‘natural look' in its brand promotion using ‘real’ women to advertise many of its product lines to show how powerful authenticity can be,” Libby continued.
Despite minimal styling being the current trend, hairspray continues to be the styling market leader with a 42 per cent share of sales of all styling products. After a 0.5 per cent increase in sales, the UK hairspray market was valued at £123.7m in 2013.
Female users of hairspray have increased by 7 per cent from 40 per cent in 2013 to 47 per cent in 2014. While half of all women in the UK use hairspray, as many as 13 per cent of men also use the product – a figure which has risen from 9 per cent in the past year.
Non-aerosol styling sprays, such as heat protection sprays, have seen a 4.7 per cent increase from £41m in 2012 to £43m in 2013.
The study found that 42 per cent of women who use a hair straightener daily use a heat protection product – 15 per cent of women use a blow dryer daily and 10 per cent a hair straightener. Interestingly, the study found 6 per cent of men – approximately 1.5m – use a hair dryer daily and 3 per cent a hair straightener.
The results also show new innovations such as hair oils and dry shampoo are still growing in popularity – driven by women in the 16-24 year old age range.
“Recent hair fashion trends could increase potential for targeted hair products. For example, hair oil designed to nourish coloured ends of hair could appeal to those who have embraced the recent trend towards ombre colour,” Libby said.
“To continue see growth, newer products such as hair oils can incorporate popular beauty claims, for example creams like BB and CC to encourage product trials by a young, beauty-focused audience looking for multi-function products to save them time with their beauty regime,” Libby added.
Sales of 2-in-1 shampoos – mainly used by men – increased by 13 per cent in 2013 because of their convenient nature, however the study shows that as many as a fifth of UK women use them too.
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
