Microsoft adapts augmented reality for sports market
by Matthew Campelli | 04 Feb 2016
Users may be able to watch matches and review stats anywhere they want with the device / Microsoft
Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.
The HoloLens – described by the technology giant as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.
“What if game day was no longer confined to your television screen, but covered your room and took over your coffee table?” Microsoft mused via its Windows blog.
The technology was unveiled at a Super Bowl 50 panel discussion – The Future of Football: How Technology Could Shape the Next 50 Years of the Game – which focused on the technology’s effect on the field of play, the back office and fans at home.
HoloLens runs Window 10, the operating system found in most new Microsoft devices.
Microsoft NFL augmented reality HoloLens22 Oct 2015
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Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games. The HoloLens – described by the technology giant as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant
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Bob Rogers hands BRC to long-serving leadership team
by Liz Terry | 04 Jun 2026
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company. Ownership has transferred to president Carmel Lewis, chief creative officer Christian Lachel and vice presidents of story and creative, Brad Shelton and Matthew Solari. The move formalises a leadership structure that the company says has been operating in
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by Helen Andrews | 03 Jun 2026
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Hotel owner-operator MCR Hotels is inviting the public to provide feedback on development plans for London’s iconic BT Tower as a luxury hotel and mixed use project. Public access to the tower – for the first time in 50 years – will also be part of the scheme. In February 2024, British telecommunications company BT Group sold the BT Tower for £275 million (US$347 million, €321.3 million) to MCR Hotels.
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by Helen Andrews | 28 May 2026
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David Geffen galleries open at LACMA
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by Helen Andrews | 20 Apr 2026
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by Magali Robathan | 16 Apr 2026
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by Helen Andrews | 13 Apr 2026
The Mandarin Oriental Hotel Group has revealed plans to expand its presence in Egypt with the renovation and operation of two historic hotel properties and the brand’s first-ever luxury river cruise. In 2022, Mandarin Oriental announced it would open its first Egyptian property, Mandarin Oriental Shepheard in Cairo. The hotel is undergoing a comprehensive renovation and is due to open in 2027. Ownership and development The river cruise, Old Cataract
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
by Helen Andrews | 27 Mar 2026
Holistic design and architecture practice Mendil + Meyer, based in Arizona in the US, has introduced a new division called Lām Concepts to integrate and align wellness goals for projects before they reach the design stage. Ben Meyer, architect and co-founder of Mendil + Meyer, told Spa Business exclusively about the new division: “Lām comes from the word loam, meaning fertile ground – the place where conditions are right for
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
by Helen Andrews | 05 Mar 2026
Wilderness, an operator of 60 safari camps across eight African countries, has unveiled the second spa under its new concept called The Sanctuary, at Wilderness Bisate in Rwanda. The Sanctuary is a concept that pairs design and wellness with raw, restorative landscapes. The offering at the Rwandan property follows the opening of a different interpretation of The Sanctuary’s concept at Wilderness Mombo in Botswana. Read more about that property here.
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
by Helen Andrews | 04 Mar 2026
Design firm 4a Architekten has shared details of the recently-completed extension to the wellness facilities at destination spa park Salinarium Bad Dürkheim Thermal Spa in Germany. The upgrades to the leisure pool facility, which has been in operation since 1984, included the addition of a thermal spa and sauna in a new building that integrated sensitively into the landscape. Commissioned by the facility’s operator, utility company Stadtwerke Bad Dürkheim, the
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