Microsoft adapts augmented reality for sports market
Microsoft is dipping its toe in the sport market by adapting its augmented reality HoloLens headset to expand fan experiences for National Football League (NFL) games.
The HoloLens – described by the technology giant as the “world’s first fully untethered holographic computer” – has been set up to allow users to watch matches as 3D holograms rather than on a screen, as well as projecting displays, players stats and instant replays.
“What if game day was no longer confined to your television screen, but covered your room and took over your coffee table?” Microsoft mused via its Windows blog.
The technology was unveiled at a Super Bowl 50 panel discussion – The Future of Football: How Technology Could Shape the Next 50 Years of the Game – which focused on the technology’s effect on the field of play, the back office and fans at home.
HoloLens runs Window 10, the operating system found in most new Microsoft devices.
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