Fashion designer Margherita Missoni creates 'a world of Italian style' for Peroni's London residency
Italian brewery Peroni will tomorrow (May 19) launch a six-week residency in London, transforming a café and restaurant into The House of Peroni – a “multi-sensory destination of Italian sights, smells and tastes.”
The residency, named Amare l’Italia (For the love of Italy), will temporarily take over the Proud East restaurant in Haggerston.
Designer Margherita Maccapani Missoni, heiress to high-end fashion house Missoni, is the residency’s “Master of Style.” She has been inspired by the warmth and vibrancy of Italian family gatherings and the beauty of the Italian natural landscape to create “a world of Italian style.”
Artist and set designer Petra Storrs, who has worked with the likes of Lady Gaga and Florence and the Machine, has brought Missoni’s vision to life. Their collaboration includes an Italian-style greenhouse filled with aromatic floral scents typically found in the mountains of Italy.
“I’ve been lucky enough to grow up in a beautiful part of Northern Italy, where I’m constantly taking inspiration from my surroundings, and from the beautiful view I have of the Monte Rosa,” said Missoni. “Native flowers, family gatherings and Lucio Fontana, the Italian philosopher of art, all shape my creative output and have helped me curate the space in this year’s residency.”
The House of Peroni has also unveiled chef Francesco Mazzei as its master of taste and award-winning mixologist Simone Caporale as master of mixology.
A diverse programme of ticketed events has been curated for the residency, including pasta making and mixology masterclasses and a private five-course dining experience created by Mazzei.
The House of Peroni will be free to the public to enter and explore until 1 July 2016.
“The Italy of today is brimming with creative luminaries who are shaping the Italy of tomorrow,” said Peroni in a statement. “Fuelled by their love of Italy, they are forging a world of new and stylish experiences inspired by the cultures, colours, flavours, icons and traditions of their homeland.”
Margherita Missoni House of Peroni Proud East London Italy Simone Caporale Francesco Mazzei
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by



















