Equinox to launch retreats as the brand expands into travel
Fitness operator Equinox will move further into the lifestyle space with the launch of bespoke luxury travel experiences, featuring domestic and international multi-day journeys next year.
The offering, which will launch in April 2019 with a summit-chasing adventure in Morocco, comes as Equinox expands its global brand beyond luxury fitness clubs and into hospitality with the opening of Equinox Hotels in spring 2019.
The new experiences promise travel to undiscovered corners of the globe, all grounded with fitness and lifestyle programming that aligns with Equinox’s holistic approach to high-performance living.
“Equinox is already recognised globally for transforming the lives of our members with immersive experiences within the four walls of our clubs, so our move into travel is a natural — and almost inevitable — extension of our unmatched lifestyle proposition,” said Harvey Spevak, executive chair, managing partner, Equinox. “Equinox single-handedly invented the concept of fitness-as-lifestyle nearly 30 years ago, and now we are expanding our purview to include active, covetable experiences that empower our discerning members to connect with the world — and themselves.”
Conceived with its member community in mind, the Equinox travel experiences are intended for travellers who want to explore destinations through the lens of transformational health and life maximisation, the company said.
Equinox will also offer completely custom trip concepts and urban retreats developed in consultation with Equinox curators and based on an individual or group’s unique fitness and lifestyle goals. Trips will vary from physically intense adventures such as an Ethiopian journey that traces the birth of elite running and jet-serviced Adirondacks high-alpine hiking, to regenerative and mindfulness excursions to exquisite locales such as India.
A sample multi-day itinerary may include exclusive access to a personalised training session with a champion athlete, an exploration of ultra-seasonal cooking with a foraging experience hosted by a local chef, and a transformative mountaintop meditation at sunrise.
Equinox Hotels will also offer a coordinated program of urban-based travel experiences.
Equinox has enlisted Leah Howe, formerly of Toronto-based Butterfield & Robinson and New York’s Van Wyck & Van Wyck, to helm the effort.
Equinox operates 95 full-service health clubs globally focused on the company’s core tenets of movement, nutrition and regeneration, and offers a holistic approach to fitness, including spa services. In 2019, the company will open its first Equinox Hotel in New York.
Equinox retreats travel hotelEquinox to break new ground with first fitness-focused hotel
Equinox and SoulCycle launch management agency tasked with turning 'talent into influencers'
Details revealed for Equinox Hotel in Chicago's West Loop
Equinox to open luxury health club in converted London bank
Exclusive: Equinox reveals hotel spa plans
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Aman sister brand Janu launching in Tokyo in 2024 with design by Denniston's Jean-Michel Gathy
The Peninsula London unveils Peter Marino-designed spa inspired by London’s famous parks
First glimpses revealed of Mandarin Oriental, Mayfair's subterranean spa retreat
"Architecture is alive" says Ma Yansong, as Shenzhen art museum opens exhibition showcasing work of MAD Architects
SHA Mexico to debut in January 2024 with genome-inspired design by Sordo Madaleno
Early-onset MS inspired Adria Lake to explore resilience as both a healing modality and an approach to design in the creation of her new home and company headquarters in Colorado