ISPA Conference & Expo
ISPA Conference & Expo
ISPA Conference & Expo

JRA create branded experience centre for Toyota in Texas

The TEC gives people a place to come and see the various facets of this dynamic company
– Rob Morgan

Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.

The company says the centre, which was planned, designed and project managed by experience designers JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company.

The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.

"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience things such as manufacturing or robotics," said JRA senior project director, Rob Morgan.

"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the point that Toyota Motor North America cares as much about its people as it does about its products."

Guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars.

Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture.

Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.

Toyota  Jack Rouse Associates  JRA  Toyota Experience Center  Texas 
Related stories
02 Aug 2019

Friends pop-up moves from New York to Boston as part of show's 25th anniversary

20 Jun 2019

JRA reimagines Louisville Slugger Museum and Factory with new visitor experience

14 Dec 2018

Mascot Hall of Fame to open permanent home

25 Apr 2017

Jack Rouse Associates to develop visitor experience for Kodak

16 Jan 2017

Jamaica's Appleton Estate rum tour getting US$7.2m upgrade

Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas. The company says the centre, which was planned, designed and project managed by experience designers JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all
CLD,VAT,HAM
High performance vehicles are in the Racing Gallery / JRA
More news
News stories: 1 - 30 of 7782     
 
 
 
News stories: 1 - 30 of 7782     
 
 
 
company profile
Company profile: Painting With Light
Painting with Light is a team of professional lighting and multimedia experts who design and produce visual experiences that dazzle & shine.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
The Alden B Dow-designed Whiting home is now a visitor centre
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The community has become a model for the built environment’s role in a healthy lifestyle
"Residents share stories with me of how Serenbe has changed their lives for the better and they are healthier and happier - Steve Nygren"

The original wellness community at Serenbe is expanding, with a new hamlet dedicated to health. Jane Kitchen paid a visit

The Tegernsee site features a simple cubic building with clear lines
Christoph Ingenhoven has championed sustainable architecture for more than 30 years. He is Super Jury member at this year’s World Architecture Festival
"At Lanserhof, you spend your money and it’s difficult and exhausting, but you feel as though you’re doing something very good for yourself and maybe also for others "

How Ingenhoven’s experience as a guest informed the design of the Lanserhof medical spas

La Comedie de Béthune in Béthune, France
Judges praised Manuelle Gautrand for her suprising, bold urban architecture
"I have tried to use my European roots to re-enchant architecture and our cities"

On winning the 2017 European Prize for Architecture

features
Kai-Uwe Bergmann
"BIG U is us starting the foundation work for a future resilient city."

The 'BIG culture ambassador' on the BIG U

Pegasus allows the Six Senses design team to take full control of the design vision for the brand
Craig Cogut founded Pegasus in 1996 and serves as chair and president
"Urban retreats are hard to find. There’s a segment of guests who’d welcome Six Senses hotels in urban locations"

Three years after Pegasus Capital bought Six Senses, how close is the private equity firm to realising its goals for its first spa and hospitality investment? Pegasus’ founder Craig Cogut tells us what’s been achieved and what comes next

cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
x
Sign up with CLAD for regular news updates
ISPA Conference & Expo
ISPA Conference & Expo