JRA news
News stories: 1 - 5 of 5
JRA create branded experience centre for Toyota in Texas
by Andy Knaggs | 14 Aug 2019
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas. The company says the centre, which was planned, designed and project managed by experience designers JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all
First ever museum honouring American comedy opens in Jamestown
by Tom Walker | 06 Aug 2018
The first ever museum dedicated to telling the story of American comedy has opened in Jamestown, New York, US. JRA provided complete master planning, design, project management and art direction for the 37,000sq ft (3,400sq m) National Comedy Center, which took seven years to complete at a cost of around US$50m (€43.2m, £38.6m). As well as featuring 50 exhibits exploring comedy history – from vaudeville to viral memes – the
Jack Rouse Associates to develop visitor experience for Kodak
by Tom Anstey | 25 Apr 2017
Kodak has announced plans to create a brand home in Rochester, New York, with leading design firm Jack Rouse Associates (JRA) selected to plan, design and implement the 9,000sq ft (836sq m) Experience Centre. Part of a 10-year masterplan to breathe life into the Eastman Business Park, the centre will explore Kodak’s innovations in photography, film, printing, digital imaging, and chemistry. Telling the story of the Kodak brand, the centre
JRA masterplan AED20bn Sharjah Waterfront City's Crystal Lagoon Water Theme Park
by Tom Anstey | 15 Sep 2015
Jack Rouse Associates (JRA) have unveiled the masterplan and preliminary concept design for Crystal Lagoon Water Theme Park – part of the AED20bn (US$5.4bn, €4.8bn, £3.5bn) Sharjah Waterfront City development in the UAE. To include a mix of 40 water and dry rides, including a rollercoaster that combines the action of a water ride with the interactive nature of a video game – a first for the Middle East –
JRA’s interactive Sioux City children’s museum nears completion
by Jason Holland | 15 May 2015
Jack Rouse Associates (JRA) is finalising work on a science and technology focused children’s museum in the US ahead of its opening in Q3 of this year. JRA is providing final concept, schematic and detail design for the 8,000sq ft (743sq m) exhibit space at the US$6m (€5.3m, £3.8m) Children’s Museum of Siouxland in Sioux City, Iowa. Targeting children aged between six months and 10 years, the 15,000sq ft (1,394sq
News stories: 1 - 5 of 5
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"Culture is the beating heart of this project"
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
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