Race your own avatar: Nike partners with BBH to create ‘reimagined running track’ in Manila
by Kim Megson | 14 Sep 2016
The design studio at Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves.
The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were able to register an avatar with a unique name and colour combination. A sensor was then attached to their shoes, so their competing avatar ran with them on the screen, racing ahead or falling behind depending on the runner’s pace.
The digital avatars grew in size the further and faster they ran, encouraging runners to push beyond their limits.
“We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners,” said the designers in a statement. “The Unlimited Stadium was a fusing of the virtual and physical worlds.”
Nike has previously delved into the world of design to promote fitness with a special LED basketball court in Shanghai.
Dubbed the ‘House of Mamba’, the court's floor screened graphics, video and real-time player tracking. Using motion sensors to enable interactive visualisations, players were trained and challenged using circuits set by basketball star Kobe Bryant.
Nike Unlimited Stadium Manila Philippines running health fitness design Bartle Bogle Hegarty Singapore
The track is shaped like a giant Nike shoe / BBH Singapore
Runners were able to race their own avatars / BBH Singapore
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The design studio at Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves. The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were
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Addenda's glass-wrapped concrete Black Box houses new Bauhaus Museum Dessau
by Andy Knaggs | 13 Sep 2019
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by Andy Knaggs | 10 Sep 2019
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by Jane Kitchen | 29 Aug 2019
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FaulknerBrowns' £42m waterpark and aquatic centre will have Wowball and Waverider
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MVRDV-designed Pixel looks to introduce community-spirit concept to Abu Dhabi
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Merlin Magic Making and Warner Bros will partner to design Lego Movie World California
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Four Seasons Resort Los Cabos by Guerin Glass Architects will have organic farm and offer indoor-outdoor living
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Cox Architects and Neeson Murcutt expand Australian Museum in AUS$57.5m renovation
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More photos released of Ingenhoven Architects' design for Lanserhof at the iconic Arts Club
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"It would be great if today’s men left as a legacy for the future some architectural and humanistic monuments for the next hundred, three hundred, one thousand years"
Brunello Cucinelli has made his fortune from cashmere and has used his wealth to restore and revive the Italian hamlet he calls home. We find out more
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