Descending “theatre machine” transforms clothes store into mixology bar

The store is a space in which every design gesture arises from a functional necessity and nevertheless finds harmony between all the elements.
– Giorgio Di Bernardo

Visual Display have created a clothing store in Milan, Italy, that transforms into a bar at night with a lighting feature that descends from the ceiling to become a display case and counter.

The space, which opened in January, is described as a "concept store with a fluid and unexpected identity" that combines a mixology bar, café and a clothing store.

During the day, the store sells men's and women's clothing for the Slowear brand and there are places to sit and have a coffee.

In the evenings, a “theatre machine” at the centre of the space that serves as a lighting feature during the day descends and expands to envelop a clothing rail.

In doing so, it provides a counter on which for guests to rest their drinks and a display case for the clothing now contained within.

Drinks are served from a separate bar counter made of green resin with brass details, with a wall of turquoise mirrors behind the bar that reflects the bottles on display, the details of the score and light from the windows.

The store's floor is also made of green resin, with matching green and turquoise elements around the space and pale walls that provide brightness and contrast.

Giorgio Di Bernardo, CEO and founder of Visual Display, said to CLAD: "The store is a space in which every design gesture arises from a functional necessity and nevertheless finds harmony between all the elements."

Visual Display  clothing  store  bar  Milan  Italy 
Visual Display have created a clothing store in Milan, Italy, that transforms into a bar at night with a lighting feature that descends from the ceiling to become a display case and counter. The space, which opened in January, is described as a "concept store with a fluid and unexpected identity" that combines a mixology bar, café and a clothing store. During the day, the store sells men's and women's
CLD,HHR,COL,ARC,DES
The space is described as a
More news
News stories: 1 - 30 of 7595     
 
 
 
News stories: 1 - 30 of 7595     
 
 
 
company profile
Company profile: Gharieni Group GmbH
We strive for a seamless integration of functional equipment to create an unparalleled and memorable experience for clients.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

The award-winning mixed use Santana Row project in San Jose, California
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

The Canova Suite, one of the hotel’s top suites, features an outdoor terrace with views across the city
Olga Polizzi is director of design for Rocco Forte Hotels and also owns two of her own hotels
"On Via Sistina, everything breathes history. At the same time I wanted to reflect the modern hunger for the fantastical - Tommaso Ziffer"

Following the highly anticipated launch of Rome’s Hotel de la Ville, Rocco Forte’s director of design reflects on a fascinating project

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Elina Grigoriou
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

The JG SkyHigh bar and lounge, with interiors by Foster + Partners and flowers by Jeff Leatham
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

The Standard Kings Cross is located opposite St Pancras Railway Station
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

features
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Winding pathways lead visitors through the site, connecting Whiting Forest with Dow Gardens
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

The SHL-designed Vendsyssel Theater in Denmark
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

cladkit product news
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
Painting with Light pushes boundaries to create unforgettable visual concepts
The team combines lighting, video, sound and special effects, with scenic and architectural elements, to create unforgettable visual experiences
Megan Whitby
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
cladkit product news
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
x
Sign up with CLAD for regular news updates