Les Mills International
Les Mills International
Les Mills International

Dutch designers bring a touch of Asia to Amsterdam with new restaurant chain happyhappyjoyjoy

Dutch architecture studio Concrete have helped design their own restaurant brand inspired by Asian street food and nightlife.

Restaurant group IQ creative – which also worked with Concrete on their Supperclub bar and eatery – and celebrity chef Julian Jaspers commissioned the studio to design the concept, interior design and graphic identity of the chain, called happyhappyjoyjoy.

The second restaurant has just opened in Amsterdam on Oostelijke Handelskade street, neighbouring a multi-purpose complex designed in the 90s by Rem Koolhaas’ studio OMA.

Concrete have 34 randomly placed light boxes, colourful posters, red umbrellas and smoking woks to create a chaotic ambience. Along with red Chinese lanterns, red walls and neon lighting, these evoke a conglomeration of different streets, alleys and night markets across Asia.

The restaurant – which serves small dishes influenced by cuisines from Thailand, Vietnam, Malaysia, Indonesia, China and South Korea – is divided by by two long park benches separated by a planter in the middle, featuring bamboo plants.

A freestanding stall, positioned on the street side of the building, functions as a bar serving Asian beers, wines, sakes, spirits and tea. Guests can also sit on market-style seating – where they become part of the activity of the kitchen – or outside on a 230sq m terrace.

“Concrete’s ambition for the chain is to create a new generation of restaurants and interior design, and break with current trends,” said the studio in a statement.

“We believe happyhappyjoyjoy is a destination where guests will experience joy and happiness in a playful environment that stimulates the senses in every way; a space where everyone will feel positive, and where a smile will automatically appear on visitors’ faces.”

Concrete  Julius Jaspers  happyhappyjoyjoy  Amsterdam  restaurant design  architecture 
Related stories
16 Apr 2016

Designer Henry Chebaane inspired by aliens, anime and Andy Warhol for Sci-Fi tinged Asian restaurant

25 Jan 2016

Sexy Fish: Art by Damien Hirst and Frank Gehry decorates lavish London restaurant

25 Nov 2015

Amsterdam's shiny new Supperclub brings colour and culture to old brewery

Dutch architecture studio Concrete have helped design their own restaurant brand inspired by Asian street food and nightlife. Restaurant group IQ creative – which also worked with Concrete on their Supperclub bar and eatery – and celebrity chef Julian Jaspers commissioned the studio to design the concept, interior design and graphic identity of the chain, called happyhappyjoyjoy. The second restaurant has just opened in Amsterdam on Oostelijke Handelskade street, neighbouring
CLD,RST,PRO,ARC,DES,DEV
More news
News stories: 1 - 30 of 7658     
 
 
 
News stories: 1 - 30 of 7658     
 
 
 
company profile
Company profile: TVS Group
TVS Group includes TVS Sports Surfaces, TVS Gym Flooring, TVS Play Surfaces and TVS Acoustics. Our business is balanced through a broad portfolio of solutions and a presence across multiple industries.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

Francis graduated as a landscape architect in Belgium. He returned to Lebanon in 1993
"I believe gardens are where the soul rests"

With a focus on desert landscapes and collaborations with Zaha Hadid and OMA, the principal of Francis Landscapes has a deep belief in the power of nature

McGregor Coxall’s Adrian McGregor is leading a project to create a ‘bird airport’ in Tianjin, China
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The spa has been designed to blend into the surroundings and reflect Lefay’s philosophy of healing through nature
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

The three new studios have brought drama to previously tired areas of the Les Mills gym
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

Cargo nets
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

features
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Houston’s Memorial Park is being restored following hurricane damage
Thomas Woltz
"I am very proud of stewarding the largest public space to be built in Manhattan in a century"

The Wall Street Journal’s Design Innovator of the Year on designing the gardens at Hudson Yards and looking to the Native Americans for ideas on how to create a resilient future

The International Spy Museum is RSHP’s first cultural building in the US
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
x
Sign up with CLAD for regular news updates
Les Mills International
Les Mills International