Technogym
Technogym
Technogym

BRC selected to design new World Food Center – will explore sustainability and global food supply

Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

“The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas,” said Brad Shelton, creative director at BRC Imagination Arts and the project lead.

“Throughout BRC’s 40-year history, we’ve believed that shared human experiences, like the World Food Center project, can bring out the best in people and give them the courage they need to take action. Embracing our commonality and creating more opportunities for human connection is the first step to solve our most pressing global problems.”

Marcel Goossens, director of The World Food Center Experience, added: “The team at BRC has a unique appreciation of what it takes to design for human experiences – those interactions that make us listen, learn and empathise with each other’s humanity.

“That’s what made them the perfect partner for this project. Purpose and sustainability are more than buzzwords to the team at BRC. They’re the values BRC lives by every day.”

The World Food Center Experience is a part of a series of purpose-driven projects that reinforce BRC’s own commitment to the United Nations’ 2030 Agenda for Sustainable Development.

BRC Imagination Arts  World Food Center 
Related stories
29 Oct 2020

BRC Imagination Arts completes new Glenkinchie Distillery brand home for Diageo as part of cycle of Scottish whisky attractions

25 Sep 2019

Galaxy's Edge in the spotlight as Bob Rogers unveils 2019 lineup for IAAPA Legends Panel

FEATURE: People profile – Scott Ault

Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands. The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production. BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide". The
CLD,VAT,HAM,DES
BRC is working with its Dutch partners, Heijmerink Wagemakers, on the designs / World Food Center
More news
News stories: 1 - 30 of 7627     
 
 
 
News stories: 1 - 30 of 7627     
 
 
 
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
SHL’s Monroe Blocks mixed development in Detroit, US
"Most clients are very focused on how buildings are used and experienced as the primary design driver"

The MD of Schmidt Hammer Lassen and the CEO of PerkinsWill tell us why their merger will help create smarter buildings driven by human behaviour

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The museum’s glass façade was designed to evoke a pleated Roman toga
Elizabeth de Portzamparc
"We need to stop the destruction of our world through predatory practices. We need to think of the future"

The architect behind Nimes’ Musée de la Romanité on designing to counter loneliness and the need for more cultural buildings

The Electric Lemon restaurant features glamorous interiors by Rockwell Group
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

features
Alexander Schwarz
"Our aim was to create a place celebrating public space and accessibility"

The opening of the James-Simon- Galerie on Berlin’s Museum Island completes two decades of work for David Chipperfield Architects. The lead designer talks us through the building

The book was published in 2019 by RIBA Publishing
Elina Grigoriou
"Temperature, noise level and colour affect our stress levels. As designers we should be asking ourselves, how do these things match up?"

The London-based interior designer and wellness expert hopes her new book will help readers understand how to design with wellbeing in mind

The guestroom interiors are by Foster + Partners
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

cladkit product news
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
cladkit product news
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym